Creative Manifesto Promesse "Les Exceptionnelles", 2017 edition by BAUME & MERCIER

Dubai, UAE, August 23, 2017:  Promesse "Les Exceptionnelles" collection is a creative manifesto, affirmed this year in three new cuff bracelets inspired by the celestial constellation: Coma Berenices, or Berenice's Hair. According to mythology, Queen Berenice II of Egypt promised to sacrifice her long hair in exchange for her husband’s safe return from war. Despite the King's opposition, the Queen fulfilled this promise in the temple of Aphrodite. The goddess, seduced by the offering, then took the locks up to the heavens and fixed them in the sky to form the constellation.  Baume & Mercier has chosen to recount this shining story of femininity using pearls – the symbol of perfect beauty - and Ariadne's thread.  This celestial constellation is celebrated with three limited edition designs, limited to ten pieces each. 

At a time when a woman's hair was emblematic of absolute femininity, separating oneself from one's locks was seen as a symbol of self-assertion and personal emancipation. Baume & Mercier celebrates this frame of mind with a creative and poetic manifesto, paying tribute to the aspirations of contemporary women: to be free and happy, above all by being themselves.

STYLE EXERCISE

"Les Exceptionnelles" collection is the result of creative and aesthetic reflection to which Baume & Mercier has devoted itself for the second consecutive year. Weaving poetic links between watchmaking and fashion, this collection showcases the contemporaneity of the House.

TRIO COUTURE

For this edition, Swiss craftsmen have manufactured three styles, each limited to ten pieces. Both a jewelry piece and a watch, each of these modern and ultra-feminine accessories adorns the wrist with delicacy and taste. With exquisite craftsmanship all eyes are drawn to these multi-faceted cuffs.

The Cosmos

The Cosmos is the flagship model of the new trio. Directly inspired by the Coma Berenices constellation, it reveals the Promesse moon phase dial against a deeply romantic swathe of midnight blue raw silk. Embroidered with Akoya pearls and silver thread, the fabric evokes the stardust of this celestial myth. 

#creativity
#freedom

Insolence

With its midnight blue lambskin, accentuated with a row of natural pearls, Insolence represents glam-rock. The association of these two sensual materials brings a "Haute Couture" touch to the Promesse 30mm which features a midnight blue sunray guilloché dial. Both chic and rebellious, its presence imposes with character and insolence.

#powerfulwomen
#noconventions

Poetry

A 1920s spirit infuses Petite Promesse. Its chainmail fringed with Akoya pearls is like a miniature Milky Way, the fine craftsmanship highlighting its delicate format. Mounted on a white lambskin bracelet with Akoya pearls, the case is entirely set with diamonds, offering a refined touch to this poetic cuff with a very "couture" feel.

#ultrafeminine
#ultrafashion