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adidas body care launches the new UEFA Champions League Arena Edition
28 April 2017 - Dubai, UAE: adidas body care has today unveiled its latest collection with the launch of the UEFA Champions League ‘Arena Edition', a range which is inspired by the intense, adrenaline-fuelled action seen on the football pitch.
The Arena Edition represents the third range of UEFA Champions League body care products. It follows the incredible success of both Trophy and Star Editions, which combined have sold more than four million eau de toilette bottles*.
The unique atmosphere experienced upon entering a stadium inspired adidas to create its new Arena Edition fragrance for men, with an oriental aromatic scent that exudes explosive power and success. At kick-off, the excitement begins with an invigorating fusion of bergamot, apple and rosemary that delivers a definitive freshness.
In the heart of the game, an elegant blend of geranium and jasmine is underscored with spicy coriander for a vitalizing masculinity. With extra time approaching, emotions intensify as warm tonka envelopes rich patchouli and sensual musk to create a vibrant, long-lasting signature. Powerful yet refined, this fragrance is designed for champions.
Utilising the distinctive style of the UEFA Champions League, the design for the Arena Edition collection is silver with blue accents – adding to the premium nature of the range.
The new adidas UEFA Champions League Arena Edition Body Care Range comprises:
- Eau de Toilette 100ml, 50ml
- Hair & Body Shower Gel 250ml, 400ml
- Deo Body Spray 150ml
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