Zenith & Land Rover Celebrate An Iconic Year : 1969, with the launch of the Chronomaster El Primero Range Rover Velar Special Edition

New Chronomaster makes its debut in the Middle East at a special event in Dubai, as part of an international series of launches

Zenith and Land Rover announced an exceptional partnership in 2016, inaugurated by the launch of their first watch collaboration, the El Primero Range Rover Special Edition. This year, the two legends are celebrating their creative relationship by presenting the Chronomaster El Primero Range Rover Velar Special Edition, launched at the Geneva Motor Show in January. The watch made it way to the Middle East where it was unveiled at an iconic event in Dubai, as part of a series of international launches.

A special celebration

The Middle East press, watch collectors and friends welcomed the Chronomaster El Primero Range Rover Velar Special Edition at a special event in Dubai on April 10, at H Hotel’s trendy rooftop 40 Kong, in the presence of Nicolas Meda, International Commercial Director at Zenith.

“Zenith promotes art, tradition, culture and above all, ‘museum quality’ pieces, which is what we are showcasing here today. Our Chronomaster El Primero Range Rover Velar Special Edition unites all those characteristics, and we are happy to present it with our partners with whom we share qualities and passions,” said Nicolas Meda.

After walking by the impressive Range Rover SV Autobiography Dynamic, guests “travelled” on a journey up winding roads and mountains, arriving at the immersive Zenith Land Rover world, where the new timepiece was unveiled, along with an art installation by Beirut-based graffiti artist Eps. 

Painted on canvas and Range Rover doors and frame, the artwork dubbed “Rhythm and Flow” talks about venturing undiscovered paths and searching for new ways of making time, art and precision pieces timeless. The artwork joins a global collection by various international artists to be auctioned off later in 2017; profits will be donated to charity. 

A shared destiny

The Chronomaster El Primero Range Rover Velar Special Edition comes as a celebration of that alliance, reinforcing the two companies’ shared values and DNA.
 
The timepiece features a new elegant brushed grey dial with copper-toned details, and a new black rubber strap coated with black-toned perforated calfskin, inspired by ideas from both brands’ product design and engineering departments. A watch to embrace the heritage and strong credentials of two legends. 

Featuring a ceramised aluminium case of 42 mm and beating at 36,000 vibrations per hour, the new Chronomaster El Primero Range Rover Velar Special Edition introduces an appealing brushed grey dial with copper-toned details. Whether on the wrist of an intrepid explorer or an elegant gentleman, it also exudes an inimitably chic aura, enhanced by a new black rubber strap coated with black-toned perforated calfskin. This leather is the same high quality hide used on Range Rovers and is secured by a triple folding clasp in DLC-treated titanium.