Caparol Paints Brings Innovative Formula to Keep Walls Spotless and Beautiful

The leading paint manufacturer reveals CleanStar, an expert formulation that ensures stain removal to keep walls looking fresh and new.

Dubai, March 14, 2017:  Walls provide a protective warmth and energy to every home, working quietly in the background to outline its character. Clean walls speak a thousand unspoken words, adding to the colour and luxury of a room. Understanding the importance of clean walls and how difficult it is to maintain them, especially in areas like kid’s room, corridors, hallways and kitchens, Caparol Paints, a global leader in the paints industry, has innovated CleanStar to help keep walls clean and fresh forever.

CleanStar is a high-quality wall paint with an effective formula that prevents stains from setting in. A luxurious, long-lasting and highly durable formula, CleanStar allows removal of stubborn stains without damaging the paint on the wall. CleanStar offers long lasting colours which ensure the walls remain spotless and refreshingly clean every day. 

Owing to its high washability and easy maintenance, CleanStar is recommended in high traffic areas which are prone to stains and spills such as staircases, electric switch areas, kids’ rooms, dining areas and corridors. This premium formulation is easy to maintain and clean with stain removal properties. It offers superior coverage, hiding imperfections and unevenness to result in smooth beautiful walls. 

Commenting on the launch of CleanStar in the UAE, Mr. Mowaffaq Balish, Commercial Director at Caparol Paints, said, “Dirt and stains on walls build up slowly and often without us realising. This is one of those subtle, but extremely crucial factors that result in the home looking fabulously new and clean always. We understand how difficult the constant upkeep and maintenance of walls can be, which is why we innovated CleanStar. This is a truly revolutionary paint which will add immeasurable value to people’s lives by ensuring their homes are always clean and looking new.”

“Owing to its dual functionality of beauty & easy maintenance, CleanStar has not only been designed for homes but also especially for Restaurants, Hotels, Schools & Hospitals where hassle free maintenance is of prime importance,” he added.

Martin Rosocha, Managing Director Middle East at Caparol Paints said, “We have put careful thought and immense research into the development of CleanStar. We began with the idea to make lives simpler and easier for our customers and give them a reason to endlessly relish the beauty of their home. We believe CleanStar will revolutionise the way people live, allowing for carefree play of kids and pets and many moments of stress free entertainment and enjoyment .” 

Caparol has been at the forefront of adopting new technologies which complement the local market conditions. The biggest family-owned paint company in Europe and the leader in construction paints in Germany, Caparol has been operating in the Middle East since 1998.