Bershka shows us the keys to the new Spring/Summer 2017 season

WOMAN 

After several seasons that were dominated by a neutral palette, colour breaks onto the scene in Spring 2017. On one hand, the pastel colours are present, calm and fresh, and on the other hand we have vibrant tones such as yellows, greens, pinks and blues that are an injection of energy and renovation. This season we will see a more eclectic silhouette than ever, where all volumes are mixed together.

Some of the key items of the season will include the ultra-light parka in different lengths and colours, the high-waist "wrap" trouser in a paper-effect material, dresses in all lengths and, for details, we will continue to see frills on the garments, creating new volumes.

MAN

The colours brighten to make way for a range of shades including browns, rusts, oranges and yellows. The range of earthy tones will be very important: brown, cream, beige and sand tones will inundate all of the families.

If in the winter campaign one of the strongest key items was plush with a hood, for the summer season the strongest item will be the family of jackets; particularly the baseball jacket, which will be renovated with the concept of patches and embroidery.
The perfect jacket is important both in bright coloured suede and in fake leather with pins.
We can find the most on trend key item in the long and light garments, such as trenches, with fabrics of high fluidity.