The ultimate UD experience - Urban Decay opens its first freestanding store in Dubai at City Walk 2

Dubai, UAE, December 17, 2016:  You know how it is when you get that first pad of your own and you go nuts obsessing over EVERY last detail until it’s just right? Well, take that and multiply it by a thousand, and you’ve got a vague idea of how we feel right about now. Urban Decay announces the launch of our freestanding store at City Walk 2 in Dubai—our first store in the region!

The ultimate manifestation of our beauty with an edge mantra (and equal parts feminine, dangerous and fun), our 62-square-meter store is like no other store you’ve ever seen. From the moment you step inside, you’ll feel like you’ve died and gone to a luxurious UD wonderland.

Our cofounder Wende always says that makeup is about self-expression, and our new store takes that theme to a whole other level. When we say we went all out, we mean it. From exclusive UD makeup and boutique lifestyle products you won’t find anywhere else to large-scale, over-the-top fixtures, this is HUGE. We’re talking six makeup stations, two large video screens, a glitter wall and a gorgeous custom nickel chandelier.

Our new space is more than just a store; it’s the ultimate beauty hangout. We thought of everything! Visit the interactive photo booth to upload photos of your new look to Instagram. Enjoy a coffee while you shop and get tips and tricks from our team of artists.
You can even book an appointment one on one or with your friends to learn how to nail the ultimate Naked look or make your makeup last all night.

Our flagship store at City Walk 2 in Dubai is opening next week! Stay tuned for information on our grand opening event happening in January.