What's more beautiful than the opportunity to turn back the clock!

That’s what Kaya Skin Clinic’s Project Rewind is all about. The region’s biggest skin clinic offers women across four GCC nations, a chance to win against ageing, with a comprehensive package customized for the individual. From Botox® and fillers to PRP and advanced non-surgical face lifts, Kaya brings it all together. The Rewind, as the experience is called, is carefully crafted by the region’s top dermatologists to take a few years off the face in the most subtle manner possible, retaining the nuances that define every individual’s natural expressions.

Launched in 2015 to an enthusiastic reception, Project Rewind is an annual contest that lives on social media - Kaya’s Facebook page to be precise, and can be accessed from any of Kaya’s social media properties.

Now in its second year, the contest draws a spontaneous response from the brand’s ever-growing community of customers and fans.

To have a go at winning a Rewind, all that an aspirant has to do is go over to Kaya’s Facebook page, kayaskinclinicarabia, and DM Kaya with a compelling and authentic reason why she needs a Rewind, along with her picture, name, age and contact number.

In its launch year, Project Rewind picked one winner each from the UAE, KSA and Oman. Fast forward to 2016. With the addition of Kuwait to the Kaya map, and the opening of more clinics, our canvas has grown even larger, and Project Rewind will feature several more winners.

What’s especially beautiful about the Kaya Rewind approach is that it isn’t about an overtly obvious anti-ageing transformation. The focus is on subtlety, with the right touches in the right places.

Nowhere did this insight come alive more strikingly than in the words of Michaela Brett, Winner (UAE) of Project Rewind 2015. A mum of two in her mid 30s, she is the archetypical example of the younger user of age-control services, who is looking for a bit of a refresh, rather than a dramatic reversal. “I don’t want to lose the Michaela look… Rewind me by two years, three years maybe.”

Well, it isn’t every day that a contest winner points in the direction of what our next campaign message could be. As our 2016 theme puts it, with a Kaya Rewind you can turn back the clock “just a little”.

While success can be measured in the number of responses and in the joy we bring our winners, the underlying goal of Project Rewind is to show women how age-control, done right can enhance their quality of life with style and grace. As our dermatologists put it, “Everyone will notice, no one will know.”

For those who would like to learn more about what it feels like to win a Rewind, Kaya’s Facebook page features last year’s winners, Michaela Brett from the UAE and Gay Clifford from Oman. Their videos say it all!

Beyond the contest, Kaya offers customers yet another unique, once-in-a-year opportunity: a Rewind at a much-awaited 15% off. That’s a delightful saving across the entire range of age-control services: from Botox® and fillers to PRP and advanced non-surgical face lifts. Duly customized of course. So it doesn’t really take much. Just a little!