CH Carolina Herrera Reopens Its Store in Mall of Emirates

Dubai, UAE, November 21, 2016:  CH Carolina Herrera presented a new-look store on Mall of Emirates, where the lifestyle brand is present since 2010. The renovated store offers clients a unique and personalized shopping experience.

The new image is based on a spatial concept where each room is a stressed with different atmospheres, evoking the diverse rooms of the house of Carolina Herrera but so deconstructed, largely emphasizing the volume and architectural character of the concept.

They return to the warm and noble materials like oak and ebony, velvet, brass and marble, giving the exquisite and impeccable character of the brand.

In this shop, the facade is a huge hole inside where the volumetric play of the rooms seems to have colonized the mall circulation space, thus providing a whole visibility to the visitors.

The result is a store with a renewed air and different from the traditional store, all without losing the character Herrera.