Mulberry Launches Its Christmas Campaign

Dubai, UAE, November 19, 2016:  Mulberry’s new Christmas campaign film “It’s what’s inside that counts” tells the story of a traditional British Christmas starring a waspish mother, bickering sisters and a son with a secret.

Directed by Albert Moya and written by Hugo Guinness (The Grand Budapest Hotel) the roles are filled by child actors, giving the storytelling an unexpected twist.

A story of redemption, the film portrays how the influence of the home and the loving spirit of Christmas trigger the family to realise that in the end “it’s what’s inside that counts”.

This ultimately unfolds on the night before Christmas in an act of endearing generosity, when Rose decides to give her sister her beloved Bayswater.

Johnny Coca “When I was a kid, all that I wanted to do was to be grown up so I could be like my dad. Now that I am an adult, I just want to be a kid again! Christmas brings out the kid in all of us, and this is what I love about using children to tell our story this year."

The film will be released with a trailer followed by Part I and II.