Oysho Gymwear AW16 “Digital Future”

Oysho presents “Digital Future”, its new fitness collection inspired by a technological, futuristic aesthetic.

A futuristic essence blends with the ath–luxury trend for a fitness collection that features Premium details.

Dubai, UAE, November 16, 2016:   The collection is inspired by a modern and demanding female athlete, who is full of energy and running towards the future to reach all of her goals. 

All-over prints, colour blocking and silver and reflective details are the highlights of outfits based on primary colours such as black, grey and white. 
Optical illusions in fabrics are mixed with subtle shine in garments such as shorts, T-shirts and leggings, which are fitted to the body, creating an aesthetic of futuristic performance. 

In terms of designs, Oysho is focusing on new cuts such as gilets, printed long-sleeve T-shirts and seamless jumpsuits, which allow for total freedom of movement when practising different sports.  
Refined designs that lead to more technically evolved garments, offering new features like bondings, silicone prints and crossover tops that provide good support and natural definition. 

Digital Future follows the ath–luxury trend, a movement that features quality fabrics and premium details, providing top-level quality and a more technical feel to garments designed for any female body type.