IKEA SAGOSKATT Collection - Good Cause Campaign

SAGOSKATT 2016
KIDS DESIGN FOR KIDS

Kids designing for kids – for every child’s right to play and develop

For the second year in a row we invited children to create this year’s limited edition collection SAGOSKATT. Children from around the world have participated by drawing their own imaginary creature, with the chance of getting our help turning it into a real soft toy.

In total over 52,000 drawings was part of the drawing competition. Out of all these wonderful drawings, a jury had the hard task of settling on 10 winners aged from 5 to 9 years.

Among the 10 winners we find a warm and happy soft toy sun, a red “wannabe-scary” monster, and lots more:
Bodil Fritjofsson, product developer Children’s IKEA, comments on the 10 final drawings: “There are so many creators out there. The world will not lack potential future artists and designers, some of the drawings are real pieces of art. The event creates opportunities for children to be creative and get to draw their dream soft toy and that opens up their fantasy, which really shows in the art.“

This year, the winners come from:

• Thailand
• Indonesia
• Spain
• Hong Kong
• Czech Republic
• Egypt
• Finland
• France
• Turkey
• Canada

Let’s Play for Change

The children that took part in the drawing competition did not only share their dreams and imagination. At the same time they contributed to every child’s right to play and develop. The SAGOSKATT collection, contributes to this year’s IKEA Good Cause campaign that supports children rights to play and develop.

The campaign, Let’s Play for Change, highlights the benefits of play for all children.

Say “Hej!” to some new friends

What the designers said

Bacterium/monster red
Designer: Chutirada, 5 years, Thailand

1. Can you please tell us what kind of soft toy you have drawn?
Bacteria that feeds on sugar and carbohydrates on our teeth.

2. What’s the name of your soft toy?
At first, I wanted to name it ‘naked monster’ but dad misheard it as ‘nugget’ which was what we had before the drawing competition.

3. What did you think of when you drew the soft toy?
I thought of bacteria on our teeth. I think they look like this with these body parts including belly button and nipples. They smile ear to ear to show their healthy
teeth after eating all ours.

Dinosaur green
Designer: Yik, 7 years, Hong Kong

1. Can you please tell us what kind of soft toy you have drawn?
A dinosaur.

2. What’s the name of your soft toy?
Apatosaurus.

3. What did you think of when you drew the soft toy?
I don’t want my soft toy to disappear, I hope every kid would remember my soft toy.

Dinosaur/horse pink
Designer: Naurazka, 9 years, Indonesia

1. Can you please tell us what kind of soft toy you have drawn?
The drawing is a combination between horse and dinosaur, I would call it “horsaurus”.

2. What’s the name of your soft toy?
I named my drawing “Arel”.

3. What did you think of when you drew the soft toy?
When I drew it, I thought of a friendly, kind and good dinosaur.

Dog blue
Designer: Miro, 7 years, Finland

1. Can you please tell us what kind of soft toy you have drawn?
It is a dog, with spots.

2. What’s the name of your soft toy?
Täpy.

3. What did you think of when you drew the soft toy?
When my mum told me to draw, I knew that I wanted to draw a dog I could play with. It took me 4 minutes to draw Täpy.

Sun
Designer: Léonard, 6 years, Canada

1. Can you please tell us what kind of soft toy you have drawn?
I drew a sun.

2. What’s the name of your soft toy?
Super soleil.

3. What did you think of when you drew the soft toy?
I thought to put beautiful colours and a beautiful smile to win my soft toys.

Owl
Designer: Amina, 6 years, Spain

1. Can you please tell us what kind of soft toy you have drawn?
I drew an owl. It is pink with “blue-purple“ wings with an orange beak and legs, wears glasses and it has very long eyelashes.
It has to be soft and very smooth.

2. What’s the name of your soft toy?
It’s called ”Pachón”, ”Owl Pachón” because pachón in mexican means cuddly (my mother is Mexican).

3. What did you think of when you drew the soft toy?
I wanted to do something very pretty to help other children.

Lion
Designer: Irmak, 5 years, Turkey

1. Can you please tell us what kind of soft toy you have drawn?
I drew a lion.

2. What’s the name of your soft toy?
The name of my soft toy is Yumuş.

3. What did you think of when you drew the soft toy?
I love lions, however I have never seen one.

Twin bird
Designer: Lukáš, 6 years, Czech Republic

1. Can you please tell us what kind of soft toy you have drawn?
Bird with two heads and one body.

2. What’s the name of your soft toy?
Dvojptáček.

3. What did you think of when you drew the soft toy?
I wanted to draw a rocket but before the workshop I changed my mind and started to draw a twinbird.
It was suddenly an idea.

Duck
Designer: Salma, 8 years, Egypt

1. Can you please tell us what kind of soft toy you have drawn?
I drew a small yellow duck.

2. What’s the name of your soft toy?
Her name is Susu.

3. What did you think of when you drew the soft toy?
I love ducks so much so I wanted to draw one.