Build-A-Bear Workshop® Unveils New Store Design at Mercato Mall

Dubai, UAE, November 15, 2016:  Opening in December 2016, Build A Bear Workshop will open its 6th UAE store and its 10th in the GCC unveiling a brand new look which in the words of General Manager, Paul Marks, “…takes our unique experience to the next level with new opportunities for family fun and excitement” he added ”At Build A Bear, our mission is to add a little more heart to life, and this new design makes our unique, make-your-own stuffed toy experience even more engaging”

The new store is designed to increase productivity, optimize space, while updating the overall brand look:
New elements include:

• Sophisticated new logo, store set up and color palette
• An updated store front featuring Build A Bears distinctive signature teddy bear silhouette
• Bigger than ever Build A Bear stuffer prominently placed in the center of the store
• A lot of inspirational new ideas displaying different trends, fashions , and pop culture.

Build-a-Bear is a global company that allows guests to create their own cuddly toy. Involved with every step, children choose their furry friend, stuff it, add a sound, give it a heart (and make a special wish which only they know about) and then dress and accessorize them before naming them, receiving a birth certificate and finally taking them home.

The new look store is the start of an expansion program over the next few years that will see this new look, a transition revamp of its legacy stores and the development of shop-in-shop opportunities across the region.

Build A Bear Middle East opened its first shop-in-shop inside The Toy Store at Mall of The Emirates earlier this year. Paul Marks commented “We’re delighted to be partnering with the regions best loved and biggest Toy Retailer” adding “we’re delighted with the initial response from our guests and the results being generated out of a much smaller space. Above all we see great synergies with The Toys Store combining our unique guest experience with their massive product offering and like-minded customer service ethics”