Lifestyle footwear brand, Pairs, unveils #IFeel campaign with Tamara Al Gabbani

Dubai, UAE, November 10, 2016:  Pairs, the multi-brand shoe retail store, is relaunching this month in the UAE. To accompany this relaunch, Pairs has unveiled a new campaign, simply titled #iFeel. 

The #iFeel campaign, aimed at women of the UAE, stars Dubai based fashion influencer and brand ambassador, Tamara Al Gabbani. The campaign will feature several footwear brands available at Pairs stores, including Converse, Ipanema, Adidas, Lacoste and Grendha. 

Pairs knows that how women dress is about much more than following trends; fashion is an expression of feeling. The #IFeel campaign will bring this connection between fashion and emotion to life, through a fun, colourful and stylish campaign, focusing on a few expressive keywords, that best encapsulate how the Pairs brands can make consumers feel, such as #IFeel free and #IFeel Bubbly. 

The purpose of the campaign is to showcase how different shoes can evoke different feelings, especially when paired with the perfect outfit. Tamara Al Gabbani styles the shoes in the campaign to her taste and expresses how she feels in the complete look, from head to toe. 

The below styles and brands are personal favourites of Tamara’s:

• Grendha sandals AED 115 at Pairs Stores 
• Ipanema Heart Flip Flops AED 100 at Pairs Stores 
• Converse high tops AED 299 at Pairs Stores 
• Lacoste Lancelle Slip On AED 390 at Pairs Stores 
• Adidas City Racer AED 270 at Pairs Stores