Active DMC to drive the MEA payments evolution with NEC Payments

Dubai, UAE, September 28, 2016:  Active (Digital. Marketing. Communications) has been appointed as the integrated agency for NEC Payments, a Middle East payments technology company. Active DMC will be driving their marketing campaigns for the region, setting the pace for the roll-out of their secure payment technology while positioning the company as thought leaders in the financial technology industry.

Andrew Sims, Director and CEO at NEC Payments, said: “Active DMC’s proactive approach and thorough insights of the fin-tech sector, as well as their integrated communications experience and approach, were the key factors that made us choose them as the communications agency to drive our campaign across the Middle East Region. Active DMC has provided NEC Payments with a relevant and effective campaign plan that will deliver on our business and communications objectives, and will provide crucial support to the realisation of our business strategy and vision.”

Louay Al-Samarrai, Managing Director and Founding Partner at Active DMC, added: “We are honored to have been given the opportunity to work with such a dynamic regional start-up and we look forward to driving NEC Payments’ growth strategy in marketing terms. Adding value and taking the ownership of NEC Payments marketing activity is a core element within Active DMC across clients – doing this with passion is how it translates in the relationship with our clients and NEC Payments is a great client to do this for.”

NEC Payments B.S.C (c) was formed in December 2014 and is licensed and regulated by the Central Bank of Bahrain as an Ancillary Services Provider. The company was formed with the objective of supporting the growth of the financial services industry in the Middle East & Africa Region through the provision of innovative technology and services that were previously unavailable in the market.