Lenovo Connected Loved Ones through HadiaTime

Lenovo donates 3 million minutes of call time to migrant workers across UAE and KSA

Dubai, UAE, August 16, 2016:  This Ramadan, Lenovo launched HadiaTime, an Android-based application that encouraged family members to spend time together during the holy month, and consequently donating data for migrant workers to reach out to their loved ones back home. With more than 31,000 app downloads the top ranking app on Google Play had over 11,000 registered users from across the region donating almost 3 million minutes to those in need.

Commenting on the success of HadiaTime, Sharay Shams, General Manager for Smartphones Middle East, Lenovo stated, “We are thrilled to see the spirit of Ramadan dominate, and people’s excitement to giving back to the community. The application ranked #1 on the Play Store in KSA under the lifestyle category”.

Shams added, “At Lenovo, we believe that innovation is key to making the world a better place. Through HadiaTime, we helped provide family time for those who are longing to speak to their families”.

The aim of the application was to encourage users to lock their smartphones between 7 PM – 10 PM to spend time with their family during the holy month of Ramadan and Lenovo would donate the data spared to less fortunate people who are longing to connect with their families.

With “HadiaTime”, Lenovo helped bring families together