Kiehl's unveils The Ultimate Age Fighter Trio for men

New Age Defender collection works to strengthen skin, minimize the appearance of fine lines & wrinkles and visibly firm skin.

Dubai, UAE, July 18, 2016:   Kiehl’s is a pioneer in formulating skincare products specifically tailored for men’s skin.  For over fifty years, Kiehl’s chemists have identified the unique requirements and challenges of men’s skin. It is with this legacy that Kiehl’s introduces Age Defender for Men. This simple yet effective trio includes a serum, moisturizer and eye cream to help protect men’s skin from the rapid onset of the signs of aging.  

Because there are some fundamental differences in the physiology of men’s skin as it ages compared to a woman’s skin, this collection provides a comprehensive solution to the signs of aging for men and works to strengthen and visibly firm skin, while minimizing the appearance of fine lines & wrinkles to reveal more resilient, energized and youthful looking complexion within a simple anti-aging regimen.

KIEHL’S 1-2-3 SOLUTION TO AGING SKIN FOR MEN

AGE DEFENDER POWER SERUM 
The collection’s star product is the Age Defender Power Serum, a strengthening, visibly firming, anti-wrinkle treatment, which represents Kiehl’s first-ever serum architecture for men. It is an ultra-light, yet highly effective formula that absorbs easily into the skin. It features Cypress Extract, Hydrolyzed Proteins and Adenosine, to help visibly firm sagging skin and reduce the appearance of wrinkles for a more youthful, resilient appearance. 
The Age Defender Power Serum provides the first line of defense against the effects of aging skin. The optimal routine for the Power Serum is to apply both day and night on freshly cleansed or shaven skin prior to a moisturizer. 

AGE DEFENDER MOISTURIZER 
The Age Defender Moisturizer is a firming, lifting, anti-wrinkle treatment for men. Specifically formulated for men’s thicker, coarser skin, the revitalizing treatment utilizes dual-action technology to gently exfoliate dead skin cells while delivering the potency of vitamin-rich Linseed Extract, which helps the formula to effectively penetrate skin’ surface layers and smooth out roughness.
It reinforces the actives in the Power Serum and significantly improves skin’s elasticity and firmness for a more visibly youthful, energized and strengthened skin.
The optimal routine for the Age Defender Moisturizer is to apply on freshly cleansed or shaven skin after applying the Power Serum

AGE DEFENDER EYE REPAIR
To complete the regimen the Age Defender Eye Repair is a lifting, anti-wrinkle, dark circle reducing eye cream for men that helps to visibly correct aging skin around the eye, and helps to firm sagging, for a smoother, more youthful appearance.  
The Eye Repair multi-action formula, featuring Rye Seed Extract, instantly brightens the appearance of dark circles, and helps visibly strengthen skin for a recharged look.
The optimal routine for the Age Defender Eye Repair is to gently apply on freshly cleansed skin after applying both the serum and moisturizer around the perimeter of the eyes. 

DID YOU KNOW? 
IT’S NOT MOISTURIZER OR SERUM…IT’S MOISTURIZER AND SERUM!

Serums effectively penetrate the skin to deliver active & highly concentrated ingredients.  The lightweight consistency allows for a fast absorption rate. 

Moisturizers perform as a protective barrier to deliver essential hydration and prevent penetration of outside aggressors. The rich and slightly thicker texture allows for a slow absorption rate. 

Imagine skin as the ultimate battlefield where there are warriors and guardians.  Serum acts as the ultimate warrior armed with targeted ingredients to fight against aging. A moisturizer is the ultimate guardian, defending the perimeter and acting as a barrier to outside aggressors while protecting and hydrating the skin.