OPI - Alice Through the Looking Glass - Movie Collaboration

Mad About Color: Brights 2016

Disney Alice Through the Looking Glass Collection by OPI 

The world’s number one salon nail lacquer brand has gone positively mad.

Dubai, UAE, June 28, 2016:   OPI is celebrating the release of Disney Alice Through The Looking Glass with a new Brights collection inspired by the film’s mad, crazy, wonderful characters and their latest adventures.  The story takes Alice back to the whimsical world of Wonderland, where she time travels to save the Mad Hatter, who is not himself.

The collection features eight insanely gorgeous limited-edition shades (each available in both lacquer and GelColor formulas), plus a bonus special edition nail lacquer. Everyone is sure to find their cup of tea in these bright, bold colors fit for storybook and real-life heroines alike. There’s strength in mesmerizing blues, nobility in gleaming alabaster and glittering gold, and more than a little madness in saturated hues of lilac, burgundy, red and fuchsia.

The collaboration is OPI’s second with the successful Disney film franchise that began in 2010 with Alice in Wonderland.

“We are thrilled at this opportunity to capture even more of Wonderland’s fantasy, adventure, and whimsy,” said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “These shades truly say ‘wear me’, and let Alice fans indulge in a little madness of their own.” Disney Alice Through the Looking Glass Collection by OPI will debut in salons in July, 2016.

Disney Alice Through the Looking Glass Collection by OPI includes the following Brights shades in both nail lacquer and GelColor formulas:

The I’s Have It
All eyes on ME…and this light powder blue.

Oh My Majesty!
A supremely beautiful pearly alabaster.

What’s the Hatter with You?
I’m going crazy for this rich burgundy crème.

I’m Gown for Anything!
Have a ball in this adventurous, creamy lilac.

Fearlessly Alice
A bold cerulean blue with intrepid style.

A Mirror Escape
Break free from ordinary in this glittering gold.

Having a Big Head Day
Get ahead of the pack in this commanding, hot red.

Mad for Madness Sake
This fuchsia pink is crazy-hot on you.

The collection also includes giftable sets including Alice and Mad Hatter Duo Packs each featuring two full-size 1/2 Fl. Oz nail lacquers, and a Mini Pack selection of four 1/8 Fl. Oz. bottles.

Price List:
All OPI nail lacquers at AED 49

OCD: 
July 2016

POS: 
Wojooh, www.wojooh.com, Sephora and all major nail salons