How to Style your hair like a PRO! Using the RIGHT tools

** Hair apothecary now available exclusively at Sephora **

Dubai, UAE, June 16, 2016:  UK celebrity hairdressers Hershesons believe that with the right tools and tricks, every woman can create cool, current styles at home. Curl and volume can be added to stick-straight hair with curling iron action, and wavy or curly hair can miraculously be straightened with a solid blow-out and flat-iron finessing.
All it takes for a salon-perfect blow dry at home is 15-30 minutes, a good brush and the right technique.

A ceramic-core round brush heats up and acts almost like a curling iron, you can create the blow-dry of your choice with the right sized brush! 

For a voluminous blow dry, Section off the bottom layer of hair, then divide it into 1½-inch pieces. Position a medium-size brush like Hershesons Ceramic Ion Brushes – Medium – AED 195 under the roots of one of the segments, and roll it as you blow-dry using Hershesons Ionic Professional Hair Dryer – 795 AED, for structured style with volume and wave, begin at the nape of the neck and, with a rolling motion, move to the sides of the head, finishing at the top. To give extra hold, leave the brush in the hair for 10 seconds, allowing it to cool down, and to "add shape and shine." just work your way up from the ends, tackling the crown last.

On your last pass through each handful of hair, stop just short of the tips; tilt the brush so it's vertical, then give it a twist so the hair is wrapped around it. Aim the dryer nozzle there for a few beats, then let strands cool off before unwinding. Hello, bounce!

If you have bangs, blow-dry them using a big brush like Hershesons Ceramic Ion Burhses-Large-AED195 and pull them straight out from your forehead and aim the dryer’s nozzle toward their ends. Straighten out the curliest hair textures to give a smooth shiny look. Beginning at the roots, place the brush close to the scalp and, with a firm motion, gently pull the brush down the hair. Attach a nozzle to your hairdryer and direct the hot air downwards in order to close the outer cuticle of the hair. To create wave and volume in long hair, a large metal brush works by heating the hair like a hot brush. Wrap sections of the hair around the brush and hold for between 10 and 20 seconds. Release the hair and spritz it with a holding spray. The result will be bouncy curls.

 Maintain your glossy-looking locks the next morning by brushing your hair with Mixed Bristle Oval Brush – AED 195, the brush combines porcupine, boar and ionic nylon pins to help protect the scalp and gently de-tangle all hair types. 

The Hershesons brand first sprung onto the fashion map during the early nineties with the opening of its flagship Conduit Street store and has since evolved and expanded to become one of the most celebrated hair dynasties with an array of accessories including hair pieces and styling tools.

With their particular brand of stealth styling, Hershesons quickly became a favourite with models, celebrities and press. The brand celebrates the ethos that hairdressing is continually evolving and likewise the company refuses to stand still.

Luke Hersheson, co-founder and creative director of Hershesons, travels the globe shooting with the world’s top models and getting A-list celebrities red carpet ready. Finally revealing the secrets of his kit bag, Hershesons’ hair apothecary is a pioneering range of hair-must haves that are used every day by Luke and his team in the salon, on shoots and at shows.

Hershesons products are available exclusively at Sephora across the GCC.