IWC Schaffhausen Launches SKYWRITER

Dubai, UAE, June 6, 2016:   IWC Schaffhausen today launched the global digital campaign SKYWRITER, which invites online audiences to digitally write a message in a virtual sky and share it with third parties. Users are able to select one out of four vintage airplanes associated with the four IWC Pilot’s Watches universes and chooses the according IWC timepiece. The personalized message appears in the sky after virtually flying the airplane along a given path. The final message can be shared via Facebook, Twitter, LinkedIn, Google+, WhatsApp, Weibo or direct email, and via the “save message” function on Instagram. 

SKYWRITER is another milestone in IWC’s current #B_ORIGINAL campaign for the new Pilot’s Watches collection launched during the Salon International de la Haute Horlogerie (SIHH) 2016 in Geneva. It is also our latest marketing device to actively engage IWC’s ever growing web clientele and global online followers, further establishing and consolidating our leadership role among luxury watch manufacturers in the digital realm. 
 
SKYWRITER can be accessed on http://skywriter.iwc.com and is available in ten languages. Its innovative programming technology is based on WebGl which allows users to experience the platform in full 3D-graphics on any browser and device without the need to download an app.