Masafi's ‘Handpicked from the Home of Fruits' Campaign Brings Refreshing Look to Its Juices Segment

Dubai, UAE, June 5, 2016:    Masafi launched their new marketing campaign ‘‘Handpicked from the Home of Fruits’ and packaging for its bottled juices segment in an effort to give customers high quality juices, made from fruits sourced from around the globe. 

A refreshing and colourful tonality has been employed in creating the visuals of the campaign emphasising on the fantastic flavours of the fruits, embracing the message that Masafi juices are unique in their quality and fruitiness . The campaign takes you on a journey to India, Brazil and Poland - right to the fruitful source where only the best handpicked ingredients are used to make Masafi Juice. 

Speaking about the new campaign, Intikhab Alam, Head of Marketing, Masafi, said: “Through this campaign we are aiming to show our customers that we care about bringing them high quality fruit juices. We are confident that the new campaign will continue to leverage Masafi’s strong market position in the region”

A marketing mix of print advertising, radio, digital promotions and PR is used to reach consumers across the UAE. The creatives for the ‘Handpicked from the Home of Fruits’ campaign was conceptualised by SutraMagnus, media planning and buying by MEC, PR by BPG Cohn & Wolfe, and social media activities by iBuz.