TP-LINK Outlines 2016 Strategy And ýCelebrates Top Performing Partners

SOHO and SMB Networking Vendor Pays Tribute To Partner Excellence at the First ‎Partner ConneXion 2016 ‎

Duabi, UAE, May 29,2016: TP-LINK Technologies Co Ltd, a leading manufacturer ‎of SOHO and SMB networking products and wireless solutions, has honoured Dubai-‎based partners at the first Partner ConneXion Awards ceremony held in Dubai.‎
The awards, held at Jumeirah Emirates Towers Dubai, saw more than 60 partners from ‎the reseller and distributor awards attend with a total of 13 awards handed out.‎

The vendor also used the partner meet to launch the first router in the world with AD ‎technology Talon AD7200 Multi-Band Wi-Fi Router, which supports the 802.11ad ‎standard, the latest breakthrough in wireless technology from TP-LINK.‎
Both Denny Liang, Vice President, TP-LINK Middle East and Africa (MEA) and Lucas ‎Jiang, Assistant General Manager, TP-LINK Middle East and Africa (MEA) delivered ‎keynote addresses.‎

Outlining the company’s strategy for 2016, Liang said the company is pleased to have ‎launched an awards event for partners in Dubai and is looking forward to growing the ‎event by taking it to other parts in MEA.‎

He said despite the regional channel facing a challenging business climate, partners ‎have consistently been performing to grow TP-LINK’s share of business in the ‎networking, mobile and accessories segments. “We have this year decided to honour ‎all our Dubai-based resellers and distributors by recognising their effort and business ‎investments in the TP-LINK brand,” he said. “We want to pay tribute to them for the fact ‎that some of the partners have been with us from 2011 when we established our ‎Middle East headquarters.”‎

The partners recognised at the first TP-LINK ConneXion Awards include:‎
Best Partnership Alliance – New Trend Computer Networks LLC
Regional Partner of 2016 – Shiva Computer LLC
Top Performing Partner – Scantrans Computer LLC
Growth Partner of 2016 – MYZ Computer LLC
Best Marketing Collaboration of 2016 – Grand PCD Trading LLC
Best Customer Reach Partner of 2016 – Al Jedyal Computers LLC
Business Partner of 2016 – Al Razi Technology LLC
Top Retailer of 2016 – Sharaf DG
Best Business Growth Retailer of 2016 – Emax Electronics
Broadline Distributor of 2016 – ASBIS Middle East
Regional Distributor of 2016 – MES
ISP Distributor of 2016 – Euro Star
Retail Distributor of 2016 – Tech Micro
In his keynote address, Jiang outlined that TP-LINK will be launching its C, Y and X ‎series smartphone range this year with the high-end N series expected to be launched ‎in the first half of 2017. “As we continue to raise the business in the SOHO and SMB ‎segments, it’s critical that we continue of the innovation part and bring to market ‎products that will give our retail and reseller channels the opportunity to earn decent ‎margins.‎
TP-LINK has over the last 12 months upped its business development initiatives in the ‎traditional IT channel, retail and telecoms segment.‎