JOHNSON'S® All-New Pure Protect Kids Product Range Features Local Ingredients of Honey and Nigella Seed

• An all-new JOHNSON’S® product rangefeatures local ingredients of honey and nigella seed
• Honey, a popular ingredient in the Arab works, is a well-known natural antioxidant that has been used in medicine all over the world for the last 8,000 years
• High in anti-bacterial assets, nigella seeds are a valued traditional remedy in Islamic medicine
• All-new JOHNSON’S® Pure Protect Kids is developed to effectively wash and wipe away up to 99.9% of dirt and germs

Dubai, AUE, May 26, 2016: Remember being ill when you were young? Instead of whipping out the cough drops and antibiotics, your mother or grandmother offered a natural, gentle cure of honey and lemon water. And there’s nothing like home cooking when you’re ill! The comfort of bourekas decorated with nigella seeds or warm milk flavoured with the peppery seeds.

It is not a coincidence that these remedies make you feel better. Ancient medicine used natural ingredients that are rich in healing properties and these recipes have been passed down the ages from grandmothers and aunts, offering relief when it’s needed most. Even as our medicinal knowledge develops, the traditional remedies are still relevant. 

Recently JOHNSON’S® Baby launched JOHNSON’S® Pure Protect Kids, an all-new product range to the Middle East region, that allows mothers to gently protect their children’s delicate skin from dirt and germs so they can play, learn and develop their senses. Recognizing the local significance of honey and nigella seed, JOHNSON’S® Pure Protect Kidsformula is uniquely enriched with honey and nigella seed extract, which are known for their skincare and germ protection benefits. 

Developed to effectively wash and wipe away up to 99.9% of dirt and germs, the Pure Protect Kids rangecontains Honey and Nigella seed extract, deemed to be mother’s favourite natural antibacterial ingredients.  Specially designed with toddler’s skin in mind for everyday use, the product range minimizes the risk of allergies (hypoallergenic)while maintaining the natural skin barrier to support healthy skin development. 

Honey is a well-known natural antioxidant that has been used in medicine all over the world for the last 8,000 years. A popular ingredient in the Arab world, both in cookery and medicine, honey is recommended as part of a healthy diet in the Quran.

The uses of honey are extensive. It helps alleviate acid reflux, gastroenteritis, cardiovascular disorders and liver conditions and can be used in wound salves and topical ointments as the anti-inflammatory properties help reduce swelling. However it is the antibacterial aspects that make it such a powerful medicinal tool: fighting off infection and reinforcing the immune system, honey is a natural hand wash. 

Likewise, nigella seeds are known by many names such as fennel flower, black cumin and (in the Arab world) the seed of blessing (habbatul barakah). High in anti-bacterial assets, nigella seeds are a valued traditional remedy in Islamic medicine as it helps overcome fatigue and fortifies the body against infection. They have been used in medicine for over 1,400 years and are even mentioned in the Quran: the Prophet (PBUH) said, ‘hold onto the use of the Black Seed, for certainly; it is a cure for all illnesses except death’ (Sahih Bukhari). 

With nigella seeds, you can eat them, grind them, boil them or burn them to get their benefits. They’re commonly used in the kitchen to flavour pastries as well as being used as a beauty product in ancient times. 

JOHNSON’S® Pure Protect Kids rangeprioritizes everyday use for curious toddlers, so the product must be gentle on delicate skin. With more than 125 years of pioneering research in to the science behind baby skin care, JOHNSON’S® recognizes that naturally occurring ingredients will always be best for children.

JOHNSON’S® Pure Protect Kids is pediatrician tested, and the new range of products includes the Pure Protect Kids bath and wash, Pure Protect Kids hand wash, Pure Protect Kids soap and Pure Protect Kids wipes. Available across the Middle East,