Eros Group expands brand portfolio with Asia's Influential Brand - Midea

Forbes Global 500 Enterprise to provide top of the line appliances in the UAE and GCC countries in partnership with Eros Group

Dubai, UAE, May 18, 2016:   Eros Group - the sole distributor of world-renowned brands, including Samsung, Hitachi, TCL and Linksys, has expanded its distribution strength further by signing a partnership with one of the global giants in manufacturing of Home Appliances – MIDEA – adding the brand to its impressive portfolio. The Group will distribute the products in UAE and also in select markets of the GCC which include Oman, Qatar and Bahrain. Representatives from Midea and Eros Group signed off on the agreement at a reception held on 17 May, 2016, at Raffles Dubai. 

Asia’s top influential Brand Midea and one of the leading appliance manufacturer raked in a revenue of US$ 21.3 billion in 2015; which is a testament to the growing popularity of its home appliances range and manufacturing capabilities not just in Asia but across the globe. The company has an extensive range of products that includes refrigerators and washing machines, cooking ranges and dishwashers, microwave ovens and other small domestic appliances.  

“Midea makes a complete range of home appliances products. We continue to globalize our operations with production bases in Vietnam, Belarus, Egypt, Brazil, Argentina, and India, to be followed by additional plants in some other countries. Producing Home Appliances, we do one thing and one thing only: we focus on creating a “home feeling” with every product our consumers use.  We are happy for our collaboration with Eros Group whose vision is in line with Midea’s strategy to expand its distribution network to offer better services to local consumers in Middle East, including the UAE and some other GCC countries,” said Justin LIU, Business Development Manager, Midea International Business.

Commenting on the prestigious tie-up, Deepak Babani, CEO, Eros Group, said, “We are extremely pleased to distribute the Midea brand in UAE. The company provides a comprehensive product portfolio and vast production capacity to meet the growing demand for quality home appliances. Midea’s integrated research and manufacturing process helps to enrich lifestyles worldwide through a distinct range of innovative, yet affordable products, and we are happy to offer these in UAE as well.

“As one of UAE’s leading electronics distributors, we have built a strong and enduring relationship with our customers, and we continue to offer them products from respected brands such as Midea. Our customers appreciate the choice we offer them; our collaboration with Midea will enhance that offering.”

Niranjan Gidwani, Deputy CEO, Eros Group, also expressed his satisfaction at the agreement the companies signed. “This is an important relationship for Eros as the Midea Group is one of the most successful appliances brands in the world. Eros is also an ideal partner for the brand; we have multiple retail stores across UAE, 15 world-class brands in our portfolio, and industry recognized awards, among other accolades.

“Like Eros Group, Midea has grown from strength to strength because of its consistent quality and focus on innovation. Midea is also one of the top sellers in the ecommerce category in China as well. The extensive range of products, which Midea brings with it, provides our customers with a wider choice of home appliances and other products – at great prices,” he said.   
 
Eros Group is one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East, and has made more than AED 4.5 billion in revenues.