HPE Aruba Empowers Channel Partners in Middle East & Turkey at Inaugural ‘Channel Sales Academy'

Dubai, UAE, 15th May, 2016: Aruba, a Hewlett Packard Enterprise company, in association with its value added distributors recently organized the first edition of its Channel Sales Academy, a sales workshop for its SMB partners.

Channel partners from all over Middle East and Turkey attended the two-day event that was held in Larnaca, Cyprus on April 27-28. The format of the event included intensive workshops on solution selling, positioning, competitive landscape and real life case studies from the region. Technical sessions included the entire networking solution set of HPE Aruba including Wireless LAN, Network Access Security, Mobile Engagement as well as campus and data center switching.

Mr. Osama AlHaj-Issa, Regional Director, Channel Sales, Middle East & Turkey at Aruba said, “As the leader in mobility, we are investing in enabling our channel with the right skill sets and knowledge which in turn allows them to offer a unified networking solution to help customers transition to a ‘mobile first’ infrastructure. The Aruba Channel Sales Academy is the first kind in the region. Feedback from partners who participated was very positive and we plan to repeat this in the coming years.”

“Aruba is ideally positioned to solve customers' toughest challenges in mobility and network security. We will be making concerted efforts to enable our partners in order to capitalize on the tremendous business potential in the region,” continues Mr. AlHaj-Issa.