Arcancil Paris, new product launches to be revealed at Beautyworld Middle East Trade Show

From 15th to 17th of May 2016 at Dubai World Trade Center
Sheikh SAEED 2, Stand S2C26

Dubai, UAE, May 12, 2016:  Arcancil Paris, the very promising French make-up brand will launch new products during the Beautyworld Middle East tradeshow in Dubai from May 15 to 17. The French expert remain a major partner of this exhibition with a bigger booth of 30 square meters this year, decorated in Parisian style in the theme of Mat Hysteria, mat liquid lipstick which has been a worldwide success story, and other new blockbuster products!

Arcancil Paris is a historic French make-up brand dedicated in making women feel confident about themselves since 81 years. Historically, Arcancil Paris has been an eye make-up specialist, this segment represents 54% of the brand range. All the products are 100% made in Europe and manufactured in the best French laboratories but also Italian and German. Arcancil Paris is developing specific products for the Middle East region, our expert team knows the local taste very well. Institut Cameane, mother company of Arcancil Paris, also engages in private labelling activities, don’t hesitate to come talk to us about it. 

The latest launch of Arcancil Paris, Mat Hysteria, has been a great success in France and all over the world including the wider Middle East region. The range left a remarkable success in the UAE retail shops as well. The new launches that will be discovered during the BWME, in addition to Mat Hysteria, include Very Mat classic mat lipstick, Cover Match Two Way Cake, Summer Bronze look including illuminating Selfie Stick and Selfie Blender sponge and Sourcilmatic eyebrow mascara. 

According to Anne Delleur, CEO of Arcancil Paris: “the Middle East market is a key contributor to Arcancil Paris growth in the coming 3 years. Our participation at the BWME tradeshow enables us to meet new potential distributors for some countries in the region, but also to strengthen our offer dedicated to this region in the countries where we are already distributed such as in UAE, Saudi Arabia and Iran. “

The brand is now available internally in more than 25 countries essentially Middle East, Africa, Europe and Asia with 80 % of brand’s turnover coming from Export markets. Arcancil is strongly present in Iran since 40 years and since 2010 the business is growing with more than 100 point of sales. 

Arcancil Paris beauty products are accessibles in the United Arab Emirates in about 25 points of sales including Wojooh Dubai Mall, Karji, V Parfume,  Safeer Xpressions, Ansar Gallery. 

Come and discover new products from the brand at Beautyworld Middle East from 15th to 17th  of May 2016 in Dubai – Sheikh SAEED 2, Stand S2C26.