New from Kiehl's! The gentle solution to protect sensitive, acne-prone skin from early aging.

S/H: Introducing Dermatologist Solutions™ Ultra Light Daily UV Defense Mineral Sunscreen SPF50 PA+++.

Dubai, UAE, May 3, 2016:  Summer is almost here… As the days become longer, the mercury rises and the sun’s rays get stronger, the need for a daily sunscreen ritual becomes more urgent. It’s time to discover how best to protect your skin. 

While skincare experts agree that sunscreen is the way to defend skin from the damaging effects of the sun’s UVA and UVB rays, this may not be the answer for sensitive skin that is prone to breakouts. Chemical sunscreen filters in traditional sunscreens can aggravate delicate skins, resulting in problems far greater than an unexpected breakout or a feeling of discomfort. If you are sensitive to chemical sunscreens, you may have avoided sun protection thus far, which could lead to premature aging, sunburn or skin cancer.

Kiehl’s chemists now have a solution: a new, non-irritating, broad-spectrum lotion that has been formulated specially for those with sensitive and acne-prone skin. Dermatologist Solutions ™ Ultra Light Daily UV Defense Mineral Sunscreen SPF50 PA+++ is a sheer, super lightweight formula in a lightly tinted lotion, with a filter that is 100% mineral based. Result? Sensitive and acne-prone skin gets the soothing protection it needs from the sun’s harsh rays, without any of the irritation or inflammation that chemicals could create.

Why mineral filters are better for sensitive skin…
Unlike chemical filters, which absorb the sun’s UV rays before they enter the surface of the skin, and can potentially aggravate sensitive, acne-prone skin, mineral filters protect the skin by forming a defense that deflects UV rays. Kiehl’s gentle Dermatologist Solutions™ Ultra-Light Daily UV Defense Mineral Sunscreen SPF50 PA+++ has a fluid texture, with the 100% mineral and photostable sun filter Titanium Dioxide, a naturally occurring mineral that cuts out UV rays due to its high refractive index. Combined with the antioxidant and skin conditioning benefits of Vitamin E in this lotion, it provides extra protection from the damage caused by free radicals.

Says Dr Geoff Genesky, Head of Kiehl’s Skincare Laboratory: “Historically, formulating with mineral filters has been challenging due to the white chalky appearance they leave on the skin. We therefore set out to develop our new formula with the inclusion of the right type of mineral filter, optimized to reflect and diffuse UV light. At the optimal level, we avoid the visible light range, to offer high protection without a whitening appearance on the skin. Mineral pigments were then added to boost UV protection, plus a light universal tint to enhance the appearance of all skin tones.” 

Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations.

                                  
Price: AED200

Dubai Stockists:
Kiehl’s The Dubai Mall, first floor
Kiehl’s Bloomingdale’s, The Dubai Mall
Kiehl’s Harvey Nichols, Mall of the Emirates 
Kiehl’s Mercato Mall
Kiehl’s Dubai Festival City Mall
Kiehl’s Dubai Marina Mall
 
Abu Dhabi Stockist:
Kiehl’s Tryano, Yas Mall