Samsung Gulf Electronics Wins Four Dubai Lynx Awards

Samsung wins a Grand Prix award in design, one silver and two bronze awards at the international festival of creativity

Dubai, UAE, 24 March 2016: Samsung Gulf Electronics took home four awards at the Dubai Lynx held earlier this month. The company won the prestigious Grand Prix award in the Design category, and a silver award in the Mobile category for its KalimaLock application. Samsung was also awarded two bronze awards in the Film and Mobile categories during the event for its Safety Screen application and Samsung Short Film Contest (SSFC).

“We are incredibly proud of the teams at Samsung Gulf Electronics for working tirelessly to offer innovative solutions to the everyday challenges that people face. Our success is driven by our constant endeavor to actively engage consumers by listening to them and understanding how best to meet their needs – true to our corporate philosophy of enriching consumers’ lives through digital innovation. Our award-winning projects are just one of the ways in which we showcase Samsung’s integration into the day-to-day life of our customers,” said Marco Vocale, Chief Marketing Officer at Samsung Gulf Electronics. “By working together with our creative partners in the region including Cheil MENA and Leo Burnett Dubai, we are able to bring our innovations to life through engaging campaigns.”

Samsung KalimaLock, which was developed by the team at Samsung Gulf Electronics, and designed to improve the literacy skills of Arab children by encouraging them to learn Arabic on a daily basis and increase their exposure to their native language, was awarded the Grand Prix in the Design category. The campaign created by Cheil MENA also took home a silver award in the Mobile category.  

The Samsung Safety Screen campaign by Leo Burnett Dubai, took home bronze in the Mobile category. The Samsung Safety Screen application is helping users, especially young children, hold devices at the ideal distance to protect their eyes. The clever innovation employs facial recognition software to calculate the optimum distance. The application that runs in the background pops up through a friendly animation if the device is held too close to the face.

Samsung Short Film Contest (SSFC), also developed by Cheil MENA, won a bronze award in the Film category for The Way Back and Forget Me Not. Samsung Gulf Electronics and Dubai International Film Festival (DIFF) have been collaborating for the past two editions of SSFC providing a platform for budding filmmakers, enabling them to fulfil their passions by providing the shortlisted filmmakers in the competition with a Galaxy Note5 to film their final submissions. The winner of the competition was given the chance to screen their creation at the Short Film Corner at Cannes Film Festival.

The Dubai Lynx International Festival of Creativity is the Middle East and North Africa (MENA) region’s annual must-attend event for the creative communications industry to learn, network and be inspired.