NEW Revlon Mascara Collection

A Mascara Revolution

Dubai, UAE, March 9, 2016 

Life is complicated, relationships are complicated….but choosing the perfect mascara should not be. 

Revlon is simplifying the way consumers choose mascara with a new portfolio of mascaras created specifically to match the top lash benefits she desires. The NEW Revlon Mascara Collection provides the looks she wants, without the confusing product names and claims. With a clear segmentation by benefit, and product names that speak directly to the lash look, these new mascaras take the ‘it’s complicated’ out of mascara shopping. 

Revlon has created 5 NEW unique mascara and brush combinations to meet her needs of Volume, Length, Definition and Volume & Length. Additionally, results showed that women are layering different mascaras to satisfy multiple lash benefits, leading to the creation of the NEW Ultimate All-in-One™ Mascara. As the new ‘holy grail’ of mascaras, this All-in-One mascara features all 5 lash transforming benefits, allowing consumers to achieve Volume, Length, Definition, Lift, and Intense Color all at once.
    
Whether you desire a single lash benefit, or lust for the one that does it all, Revlon’s new Mascara Collection has your perfect lash match.

THE REVLON MASCARA COLLECTION 

NEW REVLON ULTIMATE ALL-IN-ONE™ MASCARA 
The ultimate mascara for 5 Lash Transforming Benefits!

Formula & Application 

• New high impact formula delivers the ultimate 5 Lash Transforming Benefits that consumers desire in 1 mascara: 
  • Volume
  • Length 
  • Definition 
  • Lift 
  • Intense Color*
• New Revlon Power Mini Brush™:
  • Hollow core designed to deposit formula for mega lash impact
  •  Unique mini-oval shade for easy application and to reach every lash
• Available in Blackest Black, Black, and Blackened Brown 

*Sources: 1. 2010 Mascara Category A&U study (stated importance of Lash Look Benefits) 2. IPSOS 2013 Global/US Eye Deep Dive “What kinds of mascara have you used in the past 4 weeks?”  

NEW REVLON ULTRA VOLUME™ MASCARA 
For massive, volumized lashes like never before!
 
Formula & Application

•    Conditioning, clump-free formula plumps lashes for intense volume 
•    94% of women saw thicker, fuller lashes* 
•    New Revlon Lash Plumping Brush™ combs through lashes for clump-free volume
o    Triple Grooves within brush hold mascara formula for maximum lash volume   
o    Short & long bristles comb every lash to eliminate clumps 
•    Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown

*Source: Data on file

NEW REVLON SUPER LENGTH™ MASCARA 
For long, lush lashes you’ll fall in love with!  

Formula & Application 

•    Luscious, lengthening formula glides on easily and builds quickly for a beautiful, extended lash look
•    90% of women saw long, lush lashes* 
•    New Revlon Lash Stretch Brush™ coats even the littlest lashes with super length
o    Tapered brush tip allows for coating even the smallest lashes
o    Long side bristles designed to deliver plush length  
•    Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown

*Source: Data on file

NEW REVLON VOLUME+LENGTH MAGNIFIED™ MASCARA 
For mega volume and length that attract from a far!

Formula & Application 

•    High-shine black fiber formula provides amplified volume and length
•    98% of women experienced rich, intense lashes* 
•    New Revlon Magnifying Lash Brush™ delivers gorgeously long and full lashes
o    Unique square brush designed to anchor formula to lashes for intense volume + length
•    Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown
   
*Source: Data on file

NEW REVLON DRAMATIC DEFINITION™ MASCARA 
For bold, clump-free lashes that entice! 

Formula & Application 

•    Smooth, flexible formula coats lashes for clump-free separation
•    92% of women saw clump-free lashes* 
•    New Revlon Lash Separator Brush™ coats and separates each lash for dramatic, bold definition
o    Tiered bristles define and separate every lash  
•    Available in Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown

*Source: Data on file

MSRP: AED 60
AVAILABILITY:  UAE: Lifestyle, Max, Boots, Carrefour, Lulu, HyperPanda, Spinneys, Géant
KSA: Lifestyle, Max, Boots, Whites, Al Misbah