Tetra Pak Connects with Customers at Gulfood 2016 to share Market Intel, Insights and Best Practices

- Global food processing and packaging company adds value as ‘knowledge partner’ to over 400 customers in Greater Middle East & Africa region

DUBAI, United Arab Emirates (21 February 2016) – Tetra Pak, the world leading packaging and processing solutions company, will once again be present at Gulfood 2016, the world’s biggest annual food and hospitality show taking place from 21st – 25th February 2016 at the Dubai World Trade Centre.

An industry leader, Tetra Pak, under the theme “The Difference” – bringing innovation, value and leadership – is set to welcome its customers to the ‘Connect Lounge’, the company’s platform for connecting and knowledge exchange at the show.

Amar Zahid, President, Greater Middle East & Africa (GME&A) for Tetra Pak said:  "Gulfood is an excellent opportunity for Tetra Pak to connect with customers attending the show. Our “Connect Lounge” provides an environment that allows us to highlight the latest market trends, innovations and technology." He added, "We are continuously working with our customers to understand their challenges and to provide real solutions as well as insights to drive growth for their businesses.”

Tetra Pak’s “Knowledge Series” seminars will take place at the Connect Lounge this year, and will include a number of key topics related to Tetra Pak customers’ businesses. With prior registration required, sessions include innovations in combating obesity, insights into food protection, package design and marketing best practice, the use of social media to drive business, operational cost reduction, and new products and innovations.

Having operated in The Greater Middle East & Africa, one of its biggest regions, for over 50 years, Tetra Pak has developed long-standing partnerships with over 400 leading food manufacturers. With a presence in 49 countries, 21 sales offices and five packaging material plants, the company has delivered 28 billion packages, primarily in juice and dairy product categories, to the region last year.