L'Oréal Professionnel leads the way in global hair color with the latest IT Look trends for Spring/Summer!

Dubai, UAE, February 17, 2016:  When it comes to your hair, looking on-trend and glamorous is as easy as trusting the world’s number one hair color brand, L’Oréal Professionnel. 

For this Spring/Summer, L’Oréal Professionnel has already indicated the two trends that are going to be a big hit, sure to be seen everywhere and on everyone, from influencers to the catwalk and the red carpet. These trends are the Vibrant and Cold Blond looks. This season, L’Oréal Professionnel has begun by collaborating with two social influencers, Ola Farahat and Mariam Rodd, who were invited to refresh and update their looks to reflect the latest trends. 

Both social influencers were given a hair makeover, in keeping with the Spring/Summer 2016 IT Looks. These were adapted to an interpretation that would match their taste and skin tones. 

Ola Farahat was trusting L’Oréal Professionnel to color her never-before-colored hair for the very first time! She was given the Blonde Bronze look of Spring/Summer 2016. This look was created with the Cool Cover range from Majirel, using the ash and double ash shades that offer high neutralization.  Shade 6.11 was used for Ola’s roots. And on the lengths and ends, the Blond Studio range was used to build a sombre effect. The ideal combination of the very best in lightening technology along with the colorist’s superior expertise gave Ola a fabulous tailor-made result!

For Mariam Rodd, the Vibrant Burgundy color was chosen as she wanted to look different and unique. There were certainly many options to choose from as L’Oréal Professionnel has enriched its portfolio of Vibrant colors with new shade launches as part of its Spring/Summer 2016 collection.  The new shades are special, as they now show reflections visibly, even against a dark base color. Earlier, this used to be a challenge. A mix of two new shades (C5.20 and 7.64) applied in sections worked really well for Mariam, helping her to get the glamorous look she wanted. 

L’Oréal Professionnel is the most trusted name for women when they want to color their hair, including for women who have never colored their hair before. 
The brand is a trendsetter and an expert in hair color, with a history that goes back to 1909, when Eugene Schueller, a young French chemist, developed a formula for hair dye and named it L’Oréal. That was the start of hair color as we know it now. 

Since then, the brand has continued to be an innovator. Today, L’Oréal Professionnel is a key player and a leader in professional hair expertise. Commended by backstage hair stylists, it is a world star brand that’s at the very front lines of hair technology and expertise. L’Oréal Professionnel stands for exclusive in-salon treatments and high performance hair color products, as well as expertise in hair care, hair texture and hair styling. When the brand’s technology is put in the hands of an expert hairdresser, it creates stunning and unique hair. 

These looks can never be recreated at home, so it is always best to go to the nearest L’Oréal Professionnel salon for guaranteed glamour and captivating results. Always remember: #Dontdoityourself #SSITLOOKS2016!