Masafi returns as Official Water Sponsor of Dubai Duty Free Tennis Championships

Set to quench the thirst of the world’s best tennis stars

16 February 2016: Masafi, the only leading natural bottled water from underground sources in the UAE, will be keeping the world’s top women’s and men’s tennis players refreshed and hydrated as they return as the official water sponsor of the Dubai Duty Free Tennis Championships 2016.

This will be the second consecutive year that Masafi has sponsored the two weeks of world class tournament play- which commences on 15th February at Dubai Duty Free Tennis Stadium.  The brand anticipates 60,000 litre of water to be consumed during the two weeks tournament by both players and spectators through their Duty Free Branded 500 ml water bottles designed especially for the occasion.

In addition to providing chillers and water dispensers at the stadium, Masafi will be actively engaging tennis fans with its ‘Catch and win’ competition which allows spectators the chance to win Masafi vouchers every day. Children and adults will also get a chance to win many more gifts by participating in interactive games at the Masafi kiosk at the Tennis village.

Commenting on the renewed sponsorship deal, Masafi CEO Reginald Randall said: “We are proud to return this year again as one of the leading sponsors of the highly popular Dubai Duty Free Tennis Championship. The event has proven to be effective for the brand by directly engaging with the audience through various activities and competition planned at the venue. Amidst the world class tennis and entertainment, partnership with this event is in line with the brand’s ongoing commitment to continuously engage with the sporting community.”

Dubai Duty Free Tennis Tournament Director, Salah Tahlak commented, “The Dubai Duty Free Championship has come a long way since its launch 1993 and grown into one of the most popular and eagerly anticipated events on both the men’s and women’s tennis tours.  Its continued success would not be possible without the support of our sponsors and we are delighted that Masafi’s is once again our official water sponsor this year.”

The 2016 Dubai Duty Free Championship feature some of the biggest stars including the world’s top ranked tennis players in both the women’s and men’s game including Novak Djokovic, Simona Halep, Stanislas Wawrinka, Tomas Berdych, Petra Kvitova, Ana Ivanovic and more.

The Dubai Duty Free Tennis Championships is held under the patronage of H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. For more information about the event, please visit www.dubaidutyfreetennischampionships.com.