Revlon get active in the Middle East

Regional PR Agency Wins Global Cosmetics Brand Account 

Dubai, UAE – 11 February 2016: Active, the Middle East regional communications agency, has been appointed to handle the regional PR campaign for Revlon, a leading global brand of cosmetics, skin care, fragrance, and personal care products.

The appointment was made in conjunction with the Middle East Distributor, Mawarid, following a competitive review process. Active will work alongside Traffic, the Dubai based full-service digital agency, as their regional communications partners.

Nick O’Brien, Revlon EMEA Business Development Director, said: “The combined skills of the two agencies presented us with a persuasive proposition: an innovative and culturally effective approach to the brand’s PR and Social & Digital activations, supporting core areas of our business - lips, eyes, face and nails. The agencies really impressed us with their experience, skill and capabilities and we’re delighted to have them join our great team of marketing partners”.

Louay Al Samarrai, Managing Partner of Active added: “We are proud and honoured to have been chosen to represent Revlon as their PR partner in the Middle East. It is a very exciting brand to work with and we look forward to supporting their marketing campaigns in the region”.