Agthia launches the ‘Yoplait Fruit Burst' range to tap into the growing 400g yoghurt segment

Dubai, UAE, February 1, 2016:   Agthia has launched ‘Yoplait Fruit Burst’ range of yoghurt for customers across the UAE. This new premium dairy range will be available in 400g packs in popular flavours such as Mango, Strawberry and Mixed Berries. With this first product launch of 2016, Yoplait aims to strengthen its position in the value added fruit yoghurt category. 

Mr. Fasahat Beg, Executive Vice President of Agthia’s Consumer Business Division, highlighted Yoplait’s strategic move, “Extension of Yoplait’s product range to the 400g plays a significant role in helping us achieve our long-term brand vision of becoming a market leader in the value added dairy segment. We strongly believe that Fruit Burst will advance the brand’s globally recognized tradition of leading yoghurt innovation and introducing consumer relevant products.”

Yoplait Fruit Burst’s launch is in line with the brand’s vision to drive its value added portfolio - focused on fruit yoghurt – and celebrate the timeless sentiments of joy. The new product promises to tantalize the taste-buds with real fruit pieces infused in extra rich yoghurt, developed whilst keeping in mind the UAE consumer’s unique tastes and preferences. 

Produced fresh in UAE on state-of-the-art production facility, Yoplait is available across all seven emirates of UAE on quite competitive prices. Yoplait Fruit Burst is an addition to Yoplait’s existing range of products which includes; full/low fat plain yoghurt; fruit yoghurt variants in 120g packs; Petits Filous - a healthy kid’s yoghurt snack; and Yoplait Delight – an indulgent yoghurt in dessert-like flavours.