Get ready for performance in motion - Adidas introduces new climacool anti-perspirant

Dubai UAE, November 30, 2015:  Adidas defines itself through its all-in dedication to supporting athletes and anticipating the needs of modern training and performance. Today’s athletes have high expectations for their gear, and topping the list of demands is smart technology that cools you down and keeps moisture under control. adidas leads the world of sport with climacool®, an apparel and shoe technology that ventilates and keeps air moving to keep you cool and dry mile after mile. Inspired by this unique technology and driven by the strong belief that the modern way of life is just as demanding as a race, adidas body care introduces its new anti-perspirant, climacool.

The harder you go the better it works

Anti-perspirant deodorants and climacool apparel have the same core benefits of keeping you fresh and dry. In order to bring even more performance to its anti-perspirant line, adidas has adapted the freshness benefit of climacool apparel in its brand new climacool anti-perspirant.

Constantly taking its technology to the next level, climacool offers superior performance in motion technology. As you never know how intense your day will be climacool has got you covered no matter what thanks to its active formula that’s designed to match your intensity at the gym or during a stressful work day. Climacool high-strength technology contains fresh capsules activated by movement. As your day becomes more intense, friction and humidity cause these capsules in the spray to burst giving you a new boost of freshness to keep you going. The instant refreshing charge of fragrance is generated by the contrast between the free oils in the formula and the citrus fragrance released by the capsules when they burst. 

This initial burst of freshness is just the beginning because the harder you go the better it works! As your effort intensifies, climacool anti-perspirants give you more and more freshness thanks capsules that burst continuously as you push your limits. 

Best in Class Formula

climacool anti-perspirant adds the power of climacool® to the already best-in-class protection of the adidas anti-perspirant formulas. This original formula offers 48 hour wetness and odour control thanks to the dual, blocking and absorbing actions of the anti-perspirant actives. 

In order to make sure the new climacool anti-perspirant formula lives up to the standards of adidas technologies, the climacool formula was tested on a large number of consumers . Tests proved that climacool anti-perspirants have a better fragrance and generated strong preference when tested against a leader anti-perspirant in the market. 

Bold, modern packaging

The modern packaging is designed to convey the benefits of the climacool formula. For the first time adidas takes a step back from its iconic all black pack and displays all silver colour code throughout the male variant bringing a fresh and contemporary touch. The female anti-perspirant complements its male counterpart in white to communicate a feeling of clean and care.  Bright blue wave graphics are present on both packs and across all communication visuals and represent the capsule technology in action for all day freshness. 

Price
•    Cimacool 150 ML Deo (Male + Female): AED 12.5
•    Climacool R/O (Male + Female): AED 9.75

Point of Sales
Hyper & supermarkets