Al Masah Capital joins hands with Dubai Cares to help underprivileged children

November 24, 2015: Al Masah Capital, a leading Dubai-based alternative asset management company, has partnered with UAE-based philanthropic organization Dubai Cares by committingtomaking a donationover a period of one year in support of providing children in developing countries with access to quality education. The donation will be madeby Al Masah’s food & beverage divisionin the region, through brands such as Johnny Rockets, Café Rouge and La Porte Des Indes.

Speaking about the Corporate Social Responsibility (CSR)partnership, Mr.Shailesh Dash, CEO, Al Masah Capital Limited said, “We at Al Masah, as well as Dubai Cares, believe in supporting the underprivileged and realise that quality education is a key factor in every child’s development. We want to be a socially responsible company that makes a positive contribution towards the progress of our society. Our brand is synonymous with inspiring trust, strong stakeholder relations and long-term value additions. Whether it’s through our business approach or our humanitarian streak, we want to maintain responsibility and sustainability to continue being at the forefront when it comes to making a noteworthy impact.”

Founded in 2007 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Cares is working towardsbreaking the cycle of poverty by ensuring all children have the opportunity to go to school and learn. Commenting on the partnership, Tariq Al Gurg, Chief Executive Officer of Dubai Cares said; “We are pleased with our partnership with Al Masah Capital Limited, and we are excited about the future of our endeavours. Our goals wouldn’t be achievable without the support of our partners, and it’s of the utmost importance that we maintain relationships such as this, as we strive towards providing global access to quality education. With a philanthropic partner like Al Masah, our journey towards ending poverty takes one positive step forward.”

In addition to the monetary contribution, Al Masah Capital Limited’s Al Najah Pioneering Education will support the Dubai Cares Distinguished Philanthropic Award in Schools. The investment management firm will also place Dubai Cares donation boxes in all outlets of Johnny Rockets and at all AVIVO healthcare facilities, the healthcare arm managed by Al Masah Capital.