UAE Mobility Brand, ‘Four', Witnesses Remarkable Success at GITEX Shopper

Innovative Homegrown Brand Sets Benchmarks for Affordable Smartphone Segment

Dubai, United Arab Emirates: UAE-born mobility brand ‘Four’ demonstrated remarkable success at GITEX shopper, where crowds lined up to get their hands on the innovative brand’s stylish and competitively priced devices.

The value-driven brand, which launched earlier this year, proved to be a welcome addition to the region’s leading consumer electronics event. Throughout the four-day event, Four witnessed a 200 per cent increase in units sold across all its products.

The brand continues to consolidate its hold on the value segment by providing exceptional quality and fashionable devices, ranging from feature phones to smartphones, packed with the highest specs at affordable prices.

Four’s competitive price points coupled with the backing of a warranty program endorsed by the region’s leading mobile reseller – axiom – plays an integral role in the mobile maker’s success across all key retailers carrying its product range.

“Four is committed to bringing the mobility experience to everyone, and the overwhelming response we have received at GITEX Shopper clearly demonstrates the market’s thirst for value,” said Faisal Al Bannai, Founder and CEO, Four. “By packaging cutting-edge technology in a stylish handset, and making it available for an affordable price, we are able to deliver unmatched value to our customers.”

“GITEX Shopper provides us with the perfect platform to connect with customers and showcase what Four is capable of,” added Al Bannai. “The success we achieved at this year’s event was remarkable, and we look forward to continuing to amaze customers with our innovative products at GITEX Shopper 2016.”

Set to be a game-changer in the affordable mobile segment, Four has witnessed continuous success since it launched in February, building key partnerships with prominent retailers, and surpassing all sales expectations.