Introducing Vichy Ideal White Eyes: the secret behind a luminous eye contour

Dubai, November 2, 2015:  If you’ve tried Ideal White, Vichy’s game changing, revolutionary whitening product line, then you’re going to love the latest, complementary addition to the range. 

New Ideal White Eyes is a deep whitening illuminating concentrate that’s a must for any woman with a wish for a spot-free, flawless looking eye contour area. Ideal White Eyes continues the excellence of Vichy, a company with a formidable reputation as skincare experts with decades of tried and tested know-how on skin health as well as cutting-edge technologies for optimal skin performance. 

Ideal White Eyes is an easily absorbed emulsion. It offers the complete whitening action both at the surface of the eye contour, as well as deeper underneath. 
An innovative technology combines the instant illuminating agents with a powerful formula to transform and erase lingering problems like dark circles, shadows and puffiness. In a short time, the eye contour looks more even and radiant. 

The exclusive technology contains DRM-White Complex, which works immediately on the surface with effective results while targeting melanin, the originator of spots in-depth. This whitening complex combines Eperuline, known for its anti-pigmentation and anti-inflammatory action, as well as Procysteine and Vitamin Cg to reduce dark circles and pigmentation disorders. Caffeine is added because of its decongestant properties to boost the microcirculation in the eye contour and diminish the eye bags. Finally, Vitamin B3 soothes and calms redness. On the surface, the Illuminating nacres make the eye contour appear brighter and more luminous instantly: soft-focus agents diffuse light in every direction for a smooth, matte look, while illuminating agents optimize light reflection to reduce dark areas. The eye contour is more even, while the appearance of dark circles decreases and pigmentation spots start to lighten. These differences are apparent in as little as four weeks.

Ideal White Eyes concentrate is a pleasure to apply. Its classic water-in-oil emulsion contains Byron liquid and mother-of-pearl to create a constant light film on the skin’s surface. This adds smoothness and brightness, while the resulting non-sticky, non-greasy finish instantly hides any visible flaws. Fortifying Vichy Thermal Spa Water is a key ingredient for its soothing and hydrating benefits. This product is also well tolerated by sensitive skin, as it is paraben-free and hypoallergenic, and has been tested under dermatological and ophthalmological control.

With careful daily application every morning prior to use of either the emulsion or gel cream, Vichy Ideal White Eyes functions beyond whitening to help every woman attain her perfect version of white. The results speak for themselves – a refreshed, revived, healthy eye contour that’s flawlessly even, smooth and luminous everyday. 

Clinical Results
In tests, conducted on women age 20 to 45 years with visible dark eye rings, and with usage twice a day, the intensity of the colour of pigmentation spots was decreased by 8% and the number of spots reduced by 8.3%. 

Retail Price: Vichy Ideal White Eyes Deep Whitening Illuminating Concentrate: AED225