Swarovski: Miranda Kerr poses for a modern and fashionable holiday campaign
Last Update: Thursday, October 22, 2015 : 15:37 (+4GMT)
Dubai, October 22, 2015: Swarovski has always added sparkle to the holiday season. This year’s Christmas campaign features brand muse Miranda Kerr, directed by photographers Inez & Vinoodh, including a horizontal format visual which is a first time for Swarovski. Infused with a glamorous and fashionable tone, the Christmas campaign showcases Swarovski’s refinement and perfect fit for festive occasions, highlighting key pieces of jewelry that add sparkle to any outfit and occasion.
In the campaign, Miranda Kerr wears the instant eye-catcher Stardust Deluxe bracelet, paired with the organic design and delicate color tone of Crystalline Oval watch.
To celebrate the anniversary of its original launch, the gorgeous Stardust collection gets a Deluxe remix with new premium metallic netting for extraordinary sparkle. The monochromatic shades in rose gold, silver and gold hues carry a versatility that make minimal day looks pop, and are the perfect finishing touch to any evening look.
Framed with 1,700 stunning crystals and accented with sophisticated details, the “Crystalline Oval” Watch Collection is the very embodiment of everyday glamour.
It’s organic design and classic nude toned palette is inspired by this season’s latest make up shades. With warm rose gold and other metallic hues to choose from, it’s perfect for mixing with the new “Stardust Deluxe” bracelets.
The first snowfall of winter, as imagined by muse Miranda Kerr, is the inspiration behind the “Diapason”, a collection filled with breathtaking frozen blooms that transform holiday looks with lustrous cascading crystals in glamorous cuts. The all-around V necklace and medium pierced earrings feature a feminine waterfall style, revisiting a classical and romantic design.
Stardust Deluxe and Crystalline Oval bring a contemporary twist which updates Christmas silhouettes and stylishly combine with Diapason pieces, designed with Miranda Kerr.
The Christmas visuals and TV commercial will be leveraged as of November 2015 in selected countries around the world.
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