Inspired by Elegance. Designed for Living.

Reinforcing an already strong commitment to design excellence, MMD, the leading technology company and brand license partner for Philips Monitors, announces a refreshed line-up of consumer displays. With a 23-inch version in AH-IPS panel technology, and 24-inch and 27-inch versions featuring PLS LED panels, all three of the latest E-Line displays offer vivid, true-to-life colors and wide-angle viewing, styled in an elegance-inspired design for a light, fresh face in any home or office.

Design that dazzles
The latest crop of E-Line displays continue the tradition of smart design that has made these consumer monitors such a success over the years. Available in glossy white finish with a slim, elegant metal stand, the 24 and 27-inch complements your home decor. The 23-inch display comes in a glossy black finish, features edge-to-edge glass and narrow border for a seamless appearance and minimal viewing distraction. For an extra sleek look, the front border on every model is kept free of touch buttons: all three displays feature a discreetly placed EasySelect toggle key on the rear to make quick adjustments to monitor settings. 

Commenting on the new E-Line displays, Artem Khomenko, Product Manager Philips monitors EMEA, says, “When people are choosing a display for their living space, looks really matter. No matter how advanced the technology, the overall appearance has to complement the home décor. That means smart, fresh lines, and certainly no trailing cables. With their clean look and glossy finish, these displays are designed to combine elegance with a fantastic viewing experience.”

Awesome picture quality
The 24-inch and 27-inch displays work with PLS LED technology, and the 23-inch model features an AH-IPS panel. Both technologies deliver a brilliant viewing experience, with extra-wide 178-degree viewing angles, making it possible to view the display from almost side on if necessary. Images are consistently crisp and colors vivid, making the displays ideal not only for photos, movies and web browsing, but also for professional applications that demand color accuracy and consistent brightness at all times. Color-wise, the two PLS displays can reproduce 82% of the NTSC color gamut (as opposed to 72% on typical monitors), meaning they can show a wider range of colors for more true-to-life images. All three displays offer 16:9 Full HD 1920 x 1080 resolution for rich detail and contrast, and feature Philips Flicker-free technology for an ultra-stable picture that keeps eyes fresh even after hours of viewing.

To enhance the picture quality, the displays include Philips Smart technologies for excellent imaging performance: SmartContrast analyzes the screen content and automatically adjusts colors and backlight intensity for the best digital images and videos. Users can also turn on a special Economy mode for just-right display of everyday office applications and lower power consumption. SmartImage Lite also analyzes screen content and dynamically enhances contrast, color saturation and image sharpness for ultimate display performance – all in real time at the touch of a button.

Smartphone connectivity
More people than ever now record images and videos on their smartphones. Yet playback on the diminutive screen detracts from viewing pleasure. With the new E-Line displays, users can hook up their mobile phone or other MHL-capable devices via an optional MHL cable, and watch HD videos come to life with full digital sound on the widescreen display. The mobile device is also charged simultaneously, so it never runs out of power half way through.