Wunderman's adventure challenge raises funds for charity

The Kilimanjaro Challenge helps Amani Children’s Home in Tanzania & Larchfield Charity Organization 

Dubai, United Arab Emirates (October 12, 2015): Ranked among world’s top digital, CRM and mobile agencies, Wunderman’s Dubai office recently participated in an adventure challenge to help raise sponsorships for the Amani Children’s Home in Tanzania and Larchfield Charity Organization. 

The Wunderman Kilimanjaro Challenge was planned and organized by Gulf For Good, a UAE-based charity under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum which raises sponsorships to support children’s charities across the world.  

“In recent times, challenge-based adventures, like climbing the Kilimanjaro have become a source of revenue for charitable organizations. We are extremely grateful to Gulf For Good for the opportunity to help the under privileged children in Tanzania and make a positive difference in their lives. Our team is committed to continue supporting such charities; next year we plan to climb either Mont Blanc in France or Machu Picchu in Peru,” said Nassib Boueri, Wunderman MENA CEO.

The challenge entailed a 6-day climb up Mount Kilimanjaro, the highest freestanding mountain in the world. The Wunderman team which comprised 16 members (6 women and 10 men) hiked through 5 vegetation zones, from the rain forest to the moorland, with support from local guides and trained staff. The Wunderman team was one of the first groups of this size to all make it to the highest point of Uhuru Peak – the tallest peak in Africa at 5895 meters. The team also visited the Amani Children’s Home, where they spent an entire day with the children and staff. 

This adventure challenge raised sizeable sponsorships with support from many clients and partners such as Land Rover, Future Insurance, Wunderman, WPP – the leading marketing communications networks globally and others individual contributors.

Wunderman MENA:

“AMAZING THINGS HAPPEN WHEN CREATIVITY AND DATA COLLIDE”

Wunderman lives at the collision of data and creativity with the belief that one cannot function without the other, and together they are powerful tools.

Here, ideas are born and rooted in cultural intelligence, making sense of data exhaust to understand customers’ values and connect to them on an individual level.

Wunderman comprises of 2,200 creative thinkers, 1,300 data scientists, and 3,500 business minds across 175 offices in 60 countries committed to driving customer engagement. Wunderman knows what matters to people, and people care about what they do.

Gulf For Good:

Gulf For Good is a UAE-based charity under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, which organizes adventure challenges for people in order to raise sponsorships to support children’s charities across the world. Its four main objectives are:

• to bring together Gulf nationals and residents for a good cause;
• to encourage people to push their own limits
• to show people the value and enjoyment of motivation, commitment and helping others
• to raise large sums for worthwhile projects

Gulf For Good has raised funds for various projects including building a community hospital in Nepal, building classrooms in Tanzania, supplying 4 ambulances in Kenya and equipping schools in Jordan & Oman.