His Excellency Helal Saeed Almarri, Director General of Dubai's Department of Economy and Tourism (DET) on Dubai It Initiative

His Excellency Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism (DET), said: “The Dubai-it initiative is a testament to the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and to a model of government in which ambition is consistently matched by action and delivery. Dubai’s global standing across economy, tourism, investment, and innovation has been built on a sustained track record of execution and tangible results that continue to generate impact locally and internationally.

At the Dubai Department of Economy and Tourism, a culture of delivery and excellence is firmly embedded across our institutional approach. We recognise that success is not defined by strategy alone, but by the ability to implement with speed, precision, and efficiency. This approach continues to strengthen Dubai’s global competitiveness and advance its position as the best city to visit, live, and work in, in line with the ambitions of the Dubai Economic Agenda, D33.

Dubai’s leadership has established a globally recognised model for development, demonstrating that investment in people, bold ambition, and a firm commitment to execution are fundamental to shaping the future. Dubai-it will serve as a source of inspiration for future generations, encouraging them to continue Dubai’s journey of progress and achievement and build on the emirate’s established global standing.”