Calvin Klein Fragrances reveals global advertising campaign for Eternity Now

Featuring models and real-life couple Jasmine Tookes and Tobias Sorensen

Dubai, October 7, 2015: Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Calvin Klein Fragrances, a division of Coty, Inc. [NYSE: COTY], revealed a new global advertising campaign for ETERNITY NOW Calvin Klein. The campaign features real-life couple, models Jasmine Tookes and Tobias Sorensen.

Shot on location in New York City, the ETERNITY NOW Calvin Klein campaign features Ms. Tookes and Mr. Sorensen in black and white photography that conveys the raw expression of love and emotion between a young couple. Their authentic chemistry embodies the key values of the classic ETERNITY Calvin Klein advertising campaigns, which have artfully and unforgettably captured the promise of romantic love since debuting in 1988.

The ETERNITY NOW Calvin Klein advertising campaign was shot by renowned photographer Cass Bird and directed by Trey Laird of Laird + Partners, in conjunction with Calvin Klein, Inc.’s in-house ad agency and creative studio.

“ETERNITY Calvin Klein has remained a top-selling global fragrance brand and is still as relevant as when it launched 25 years ago,” said Friedemann Schmid, Vice President of Calvin Klein Fragrances, Coty Inc. “Jasmine and Tobias capture the ETERNITY NOW Calvin Klein moment in time when love between a couple begins.”

Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc., said, “The launch of ETERNITY NOW Calvin Klein expands the already widely successful ETERNITY Calvin Klein fragrance business, introducing it to a new, youthful customer. The striking advertising campaign conveys the energy and allure of this compelling fragrance.”

The women’s ETERNITY NOW Calvin Klein scent is a floral blend of juicy lychee, peony and cashmere veil, created by perfumer Ilias Ermenidis of fragrance house Firmenich, in conjunction with fragrance consultant Ann Gottlieb. The men’s scent is a juicy Oriental fougere of spicy ginger, star fruit and Moroccan cedar wood, created by perfumer Bruno Jovanovic of fragrance house IFF, also with Gottlieb. 

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

ETERNITY NOW Calvin Klein Ad Campaign featuring Jasmine Tookes and Tobias Sorensen

Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel, and Sally Hansen. For more information, please visit coty.com.