TRUSSARDI My Scent: A New Fragrance for Women

TRUSSARDI My Scent

The Project

My Scent, My Dream, My Emotion.
A woman, her dreams, emotions, and essence…
Trussardi's new MY SCENT fragrance, like Trussardi MY NAME that was its inspiration, explores the most feminine and sensorial areas of the Trussardi world. Starting with its name, this new fragrance evokes the essence of a woman and her unique and personal touch. Its delicate bouquet of emotions expresses iconic, timeless femininity that is also revealed through the name, packaging and advertising.

The Bottle: Tangible Excellence.

Designed, like the previous fragrance MY NAME, by architect Antonio Citterio, the Trussardi MY SCENT bottle is inspired by the essence of femininity and explores a woman's most intimate and sensuous facets. 
The bottle is embellished with a sequence of silver oval elements that evoke the iconic shape of the Trussardi logo - the greyhound - and, along with the transparent pink glass and fragrance, make the bottle unique and universal. A feminine script font is used for the name: MY SCENT.
The elliptical cap brings to mind vintage perfume spray bottles with retro charm. Made of soft pink material enveloped in fine silver metallic mesh, it releases the notes of Trussardi MY SCENT.

The Packaging: Research and Distinction.

The elegant, feminine packaging is decorated with the same oval elements of the bottle and covered with an iridescent mesh pattern.
The name of the fragrance - Trussardi MY SCENT - and the maison logo are the hallmarks of a project that expresses the excellence of the Trussardi brand and Italian manufacturing.     

The Fragrance

The scent is an enchanting and youthful bouquet of vivacious flowers and a symphony of noble and sensuous ingredients. The essence is crisp, floral and musky. 
A new and unusual aspect of lilac is enhanced by a harmonious and vibrant accord of vivacious flowers and serenolide, a special molecule that makes the composition as fresh and effervescent as the first day of spring and simultaneously soft, exhilarating and velvety.  

Olfactory Family: Crisp Floral Musk
Nose: Nathalie Cetto
    
TRUSSARDI MY SCENT BATH LINE

The Body Lotion is effective, innovative, and an absolute pleasure to use.
Its exclusive formula contains Hyaluronic Acid, which seals in moisture and leaves the skin feeling smooth and velvety, and Cotton Extract, which is selected for its softening and soothing properties.
With its rich emulsion and soft texture, the Body Lotion is perfect for daily personal care.
Its luxurious rosy fluid leaves the skin feeling silky soft and scented with the distinctive notes of Trussardi MY SCENT.
    

The Advertising Campaign

My Scent, My Dream, My Emotion…

She's young, dynamic, and cosmopolitan. She's sincere and successful: she follows her dreams and pursues her goals with strength and determination. She knows how to distinguish herself and to express her personality through her fragrance: Trussardi My Scent.
Gaia Trussardi, the Creative Director of the group, is the elegant, sensuous interpreter of the press campaign.
Photographer Stefano Galuzzi took the refreshing, sensuous photograph in the splendid Villa Reale gardens in Milan.

PRICE LIST
Eau de Toilette
Eau de Toilette 50 ml Natural Spray – 270 AED
Eau de Toilette 100 ml Natural Spray – 365 AED