New BRAVIA™ X9400C series from Sony delivers best ever viewing experience

Dubai-UAE, 17 September, 2015 – The latest line up of BRAVIA™ 4K Android TV and Full HD TV Series from Sony, including the flagship X9400C series Android model are here to further enhance your viewing experience. With sensational picture quality and super slim features, the new models are an essential form of luxury for your home.

The X9400C 75” Class model 4K LCD TV features new 4K Processor X1 to improve clarity, color accuracy and contrast of HD and 4K video providing users with the highest quality picture. 4K X-Reality™ PRO brings stunning detail with Sony’s unique algorithm of reality creation database for whatever they are watching such as TV broadcast, DVD, Blu-ray disc, internet videos and digital still photos. Brilliant, expanded colour with TRILUMINOS™ Display is further enhanced for colour accuracy by the new engine.

The X-tended Dynamic Range™ Pro (75” model) and X-tended Dynamic Range™ (65” model) are enhanced by the new 4K Processor engine to produce our best contrast ever – capturing every shade of light.

For the first time, the range supports Google’s latest Android TV operating system, making it easy to stream videos, function as a gaming device and provide enhanced features. Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from mobile devices. Voice Search is available through a remote equipped with a microphone. With access to Google Play™, consumers can enjoy what they like to do on a smartphone or tablet, from their television.

Satoru Arai, Head, Sony Middle East Marketing Company commented: “As the industry leader in 4K picture quality, Sony’s commitment to developing technologies to enhance the viewing experience is showcased with this line-up. It’s all about creating that smarter viewing experience and with the adoption of the most advanced technologies we are able to provide customers with a seamless integrated experience with the best picture quality ever.”

The new line of BRAVIA™ 4K LCD televisions from Sony will be available at selected outlets across the Middle East from September 2015 onwards.