Protect Yourself from 4K TV Scams

Challenges point to need for increased awareness around UHD

Millions of people fall victim to Internet-based scams every year, and manufacturers are being alerted to new cases of offline swindling. According to recent reports, shoppers in the Middle East and North Africa are paying for 4K TVs, or ultra-high-definition (UHD) televisions, and receiving 3K TVs. Instead of taking home a stunning display with striking visuals, people are walking away with 25 percent less definition and a duller color spectrum. Consumers are also being deceived by low prices. In tests run by German association Verband Deutscher Elektrotrchniker (VDE), low-priced UHD TVs did not meet the definition of UHD.

To help protect Gulf customers from fraud, Samsung shares these tips for recognizing a true 4K display.

Pay attention to pixels
UHD TVs are also recognized for their rich visuals, thanks to their high pixel density. At 3,840 horizontal pixels by 2,160 pixels, UHD TVs have an overall definition of 8 megapixels for unparalleled viewing.

At the same time, the color spectrum of the 3K TV includes a larger quantity of white pixels, which may cause images to seem blurry. If you’re not sure about the TV you’re viewing, use a smartphone camera to check. Cameras help to expose the greater number of white pixels between RGB color pixels.

Check out the color
UHD TVs are designed with some of the best technology on the market, including HDR and nano-crystal technology, but that’s not visible to the naked eye.

When shopping for a UHD TV, keep an eye on color. A 3K TV uses a spectrum of white, red, green and blue (WRGB), which has noticeably lower color expression. A UHD TV, on the other hand expresses 25 percent more color. The heightened color expression adds a realistic look to images that a 3K TV can’t match.

Take a long look
UHD content will appear pixelated on 3K TV, due to its high pixel density. Because 3K TVs supports fewer pixels than a 4K display, images that are scaled for a UHD TV will look degraded.

With an increased awareness on UHD TVs and its technologies, consumers will soon have the knowledge to make informed decisions on their TV purchases, thus making it possible for them to obtain the quality viewing experience they want.