Dabur International re-launches Vatika Shampoos and Conditioners in Middle East with six variants

August 18, 2015 - Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the re-launch of its entire range of Vatika Shampoos and Conditioners in the Middle East & other international markets. The latest hair care range, available in six variants, is enriched with selected natural ingredients & an improved formulation, resulting in problem free beautiful hair naturally. Regular use of the new and improved Vatika Shampoos range promises two times more shine and moisturization, three times more softness, and 30 per cent less frizzy hair.

The range of Vatika Shampoos and Conditioners is available in stores across the Middle East & other international markets in six variants of Dandruff Guard, Moisture Treatment, Hair Fall Control, Repair & Restore, Nourish & Protect, and Volume & Thickness. The product is enriched with carefully hand-picked natural ingredients such as lemon, yoghurt, mint, almonds, honey, cactus, garlic, gergir, egg, henna and aloe vera along with oils like tea tree, olive, coconut and castor sourced from the place of their origin. The variants are suited for different hair types and are highly effective in treating common hair problems such as hair breakage, weak and thin hair, split ends, dry and frizzy hair, and dandruff making them longer, stronger and shinier.

Varun Chopra, DGM - Marketing, Dabur International, said: “Dabur International has re-launched its Vatika range of Shampoos in the Middle East & other international markets to offer a superior and premium product to our discerning consumers. The new and improved range is fortified with time-tested natural ingredients and the six variants are highly effective in addressing specific hair problems. We have gone one step further and launched the entire range with holographic labels on the packs that are a category first, making the packs distinctly visible & more attractive on shelf. We are confident that the breakthrough formulation of the new range of Vatika Shampoo and Conditioners developed by our R&D team will delight our consumer’s, & provide them with problem free beautiful hair naturally.”  

Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.