Performance and precision powered by unparalleled optical innovation

The AF-S NIKKOR 24-70MM F2.8E ED VR integrates the best of NIKKOR imaging technology to raise the bar for imaging quality and precision

Dubai, United Arab Emirates, August 11, 2015 – From work to play, the new AF-S NIKKOR 24-70MM F2.8E ED VR brings advanced NIKKOR optical innovation to photographers in the constant pursuit of imaging perfection, as announced today by Nikon Middle East & Africa FZE.

The lens is the first in the NIKKOR range to feature an aspherical Extra-low Dispersion (ED) glass element which effectively corrects various typical lens aberrations. Paired with an advanced Vibration Reduction (VR) system and improved high-speed autofocus, the AF-S NIKKOR 24-70MM F2.8E ED VR enables brilliant photography across a diverse range of shooting conditions. The latest offering in NIKKOR’s arsenal of exceptional and versatile lenses is ready to expand the boundaries of Nikon FX-format DSLR performance, for photographers inspired by the beauty of photography from magnificent terrains to intimate portraits.

“The AF-S NIKKOR 24-70MM F2.8E ED VR is made for the perfectionist photographer, representing the pinnacle of NIKKOR imaging optics,” says Narendra Menon, Regional head of Sales and Marketing, Nikon Middle East FZE “The incorporation of an aspherical ED glass element is a triumph of NIKKOR innovation in optics, aiding in the refined and precise shooting for images with outstanding contrast and colour that is true to life..”

AF-S NIKKOR 24-70MM F2.8E ED VR Primary Features 

• Push your DSLR to the limit
Be it to capture an intense expression for a portrait or the flashing bright lights in the midst of a cityscape, the AF-S NIKKOR 24-70MM F2.8E ED VR with its 2.9x normal zoom, 24-70mm*1 focal-length range and f/2.8 maximum aperture is the capable companion to producing vivid, detailed resolution alongside natural blurring.

• NIKKOR optics at its finest
The addition of an aspherical ED glass element sets a new benchmark for image quality, supporting true-to-life shots of twilight moments in the outback, or under the serene morning at a vast lake. Colour fringing is minimised, alongside the correction of a variety of lens aberrations, from lateral chromatic to spherical, as well as peripheral coma flare and distortion. Working together with the aspherical lenses, ED glass, and High Refractive Index (HRI) lens elements, image production is taken up a notch with every shutter fired.

• Enhanced Target-Tracking & Stability
Powered by a VR system which provides an effect equivalent to 4.0 stops*2, the AF-S NIKKOR 24-70MM F2.8E ED VR is made for the photographer constantly on the move. Discover crisp and sharp images from creative compositions in street photography or even as one shoots from a moving vehicle during a road trip..

When on the hunt for that perfect angle, a new Silent Wave Motor (SWM) accelerates autofocus performance speed by approximately 1.5 times, enabling higher accuracy in autofocus.

• Designed for the adventurous
Designed to see photographers through challenging shooting conditions regardless of the environment, the AF-S NIKKOR 24-70MM F2.8E ED VR performs equally well in both the studio and in the field. The movable parts of the lens barrel have undergone repeated shock testing and inspections to ensure durability and resistance to rapid temperature fluctuations.

Intelligent design marries the best of aesthetics and operability. The new AF-S NIKKOR 24-70MM F2.8E ED VR represents impeccable optical performance to readily complement the extensive NIKKOR range. I am the pinnacle of precision.

1 When attached to a DX-format DSLR, the angle of view is equivalent to that of a lens with a focal length of 36-105 mm in FX/35mm format.

2 Measured in accordance with CIPA standards using a FX-format DSLR camera. Measured at the maximum telephoto position in NORMAL mode.

Availability
The AF-S NIKKOR 24-70MM F2.8E ED VR will be available in August 2015. For more information on the new AF-S NIKKOR 24-70MM F2.8E ED VR, and other Nikon products, please visit www.nikon-mea.com