du App downloads double as customers go digital to pay bills and manage services

du App downloads increased by 37% in the month of June alone

Dubai, UAE, 21 July 2015: Following major upgrades to its design and functionality in April, the number of customers downloading the du Application has doubled. In the month of June alone, the quantity of downloads and active users of du App increased by 37%. As well as helping customers save time paying bills and managing their services, the increased adoption of the App also aids in the reduction of queues at du retail stores and call centres.

Carlos Domingo, Senior Executive Officer, New Businesses & Innovation, du said: “These flourishing figures act as a very distinct reminder of the demand for functioning digital services that place complete control in the hands of the customer, in the UAE. Our aim is to give our valued customers a more convenient way of doing business with us – which is the reason that we’re investing in our App. This is just the beginning, and it’s fantastic to see such a positive response so early on.”

du recently put its range of Apps to the test with shoppers at Dubai Mall and Marina Mall Abu Dhabi. Of those surveyed, 9 out of 10 said they wouldn’t go back to their old way of managing and paying for services after using the du App*.

As the fastest growing telecommunications operator in the Middle East, du has invested heavily in its digital strategy to offer smarter, more convenient solutions to its customers. The du App is part of a growing portfolio of du’s digital services, which now includes a new Pay With du service - allowing customers to charge online content to their du bill, a joint digital wallet venture with Beam and a new online Wellness Hub offering discounted health services and activities.

*Survey of 3,215 people at the du App Mall Roadshow. The du App Roadshow was visited by over 18,000 shoppers over two weeks.