Oliver Peoples and Byredo

Oliver Peoples is pleased to announce a partnership with Ben Gorham’s Stockholm based fragrance house, Byredo, for an exciting collaboration that explores the cross between sight and smell. As leaders in the niche segment of their respective industries, and sharing a dedication to an understated approach, Oliver Peoples and Byredo is an ideal combination of two brands focused on craftsmanship and quality. Together, the brands have created a limited edition sunglass and fragrance that effortlessly complement one another.

THE CONCEPT

Inspiration for the alignment between Oliver Peoples and Byredo came from the phenomenon “synesthesia,” which is the joint perception of senses, whereby the stimulation of one sense can involuntarily produce an association with an entirely different one.

“Ben and I share a similar view on brand positioning and aesthetic and have always wanted to do a project together, says David Schulte, Oliver Peoples CEO.

“About a year ago he called me and said the word “synesthesia” which I never heard of. I loved it, of course, and from there we developed the concept of uniting sight and smell around an influence of LA. Oliver Peoples has never done anything but glasses so for us to venture out and do a scent is a very big deal. I can’t think of anyone better than Byredo to do it with.”

The conception of the collaboration was achieved through the Byredo’s master perfumer perceiving the sights of Los Angeles through different colored lenses, and translating them into various smells, therefore producing a multi-faceted fragrance. This unique effort has resulted in an original frame designed by Oliver Peoples, through which the color of the lenses will correlate with the aroma of the custom blended fragrance by Byredo.

THE FRAME AND FRAGRANCE

The unisex, acetate sunglass is available in two frame color ways, Semi Matte Black and Beige Crystal, with three different photochromic lens colors including Indigo, Champagne and Green. The fragrance and sunglass will be sold separately, as well as in a bespoke box set with a custom made case and pouch. The fragrance bottle - which naturally matches the lenses and also is available in indigo, champagne and green - will correspond with the chosen lens color.

“I have always admired Oliver Peoples for as long as I can remember and felt their approach to product was similar to ours at Byredo. It was important for me that this partnership had a true reason for being and synesthesia and the idea of joint perception became that. I have met artists, musicians and perfumers that display traits of this so-called disorder, and I have always been fascinated by the clarity of their descriptions.” Ben Gorham, Creative Director and Founder of Byredo

The limited edition Oliver Peoples and Byredo sunglass and fragrance will be available in Spring 2015 at Oliver Peoples and Byredo retailers, Barneys and select stockists globally.

Price: $450 (frame), $175 (Fragrance), $530 (Box Set available at Oliver Peoples and Byredo Retail Stores and Barneys New York Exclusively).

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