Rimmel & Rita Ora Introduce NEW Colourfest Lip Collection Oh My Gloss!

GET READY FOR A COLOURFEST!
RITA ORA’S HOTTEST FESTIVAL SHADES 
Rimmel Introduces the New Colourfest Lip Collection by Rita Ora 

Ready for a colourfest? Bring glamour to Glasto, verve to V Fest and sass to Secret Garden with summer’s hottest, high-impact, flower-power shades! Rimmel London introduces its new festival-inspired, music-fuelled Colourfest Lip Collection by Rita Ora. This kaleidoscope of colour stars NEW Oh My Gloss! lip gloss for the glossiest lips. 

Following the phenomenal success of her first Colour Rush Collection. This year, Rita has channelled the free-spirited festival scene to design her psychedelic Colourfest line-up. For fun-seekers everywhere make your pout pop with eight lush hues of new lip-loving Oh My Gloss! 6-hour lip gloss.

NEW Oh My Gloss!
OMG! Get set to sing, shout and scream with pumped, hi-gloss, luscious lips. Pushing the boundaries of long-lasting lustre, Oh My Gloss! marries Rimmel ‘Gloss Lock’  technology with Argan Oil and vitamin E. The formula delivers up to 6 hours of crowd-roaring colour, shine and comfort. With its non-sticky, lightweight feel, your festival lip-look couldn’t get any better! 

Party day and night with eight succulent shades of pink, mauve, coral, nude and clear. For a feisty pop of fuchsia, try Ooh La La (#500). Give lips a kiss of berry beautiful colour with Snog (#330). Or add a blast of bubblegum pink with Glossaholic (#150).  Each fab hue drenches lips in a wet-look sheen that’s oh so gorgeous.

You love to twist up your look and so does Rimmel. Oh My Gloss! comes in a unique twisted pack that’s playfully stylish.  

RIMMEL COLOURFEST LIP COLLECTION BY RITA ORA 
        
Rimmel London introduces the Colourfest Lip Collection by Rita Ora – summer’s hottest, hi-impact, flower-power shades for super-shiny lips and tips. Get ready for a colourfest!

Oh My Gloss! Lip Gloss This lip-loving gloss delivers up to 6 hours of colour and shine:
For the very first time, Rimmel has added Argan Oil to a lip gloss. 
•    The formula delivers up to 6 hours of crowd-roaring colour, shine and comfort and moisture for your lips.
•    The gloss is formulated with vitamin E. 
•    The formula also features Rimmel’s clever ‘Gloss Lock’ technology, which delivers an elevated, long-lasting 3-dimensional shine. 
•    Oh My Gloss! feels non-sticky, lightweight and comfortable to wear.

Shades:    8 luscious shades        

•    Glossaholic: #150
•    Stay my rose: #160
•    Pin up: #190
•    Snog: #330
•    OOH LA LA: #500
•    Go gloss or go home: #530
•    Cosmic: #730
•    Crystal clear: #800
                        
On-Counter:     August 2015
Point of Sales: Lifestyle, Max, Boots, Carrefour
Price: 42AED